It may feel hip to go carbon neutral, but are carbon offsets real? Now you can find out by reading Clean Air Cool Planet's Consumer's Guide to Carbon Offsets which asseses 30 providers of carbon neutrality and sets out criteria for understanding which are doing the best to help you save the planet. The consumer's guide reads more like an enviro geeks master's thesis, but it quickly becomes clear that the core of the matter is additionality, i.e. to what extent will this investment create emission reductions in addition to those that would have occured in its absence. If this is all too much for you and just want to cut to chase and save the world, you should just take the pledge at Treasure Our Planet. It's pretty simple stuff.
posted by alms on Dec 18, 2006 - 12 comments