"Brands are an important influence on our lives. They are central to free markets and democratic societies. They represent free choice. They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands can even embody the spirit of many nations, if not the spirit of an age. Most importantly, strong brands bestow value far beyond the performance of the products themselves. Brands that do this possess an idea worthy of consumer loyalty. The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner."
posted by j-urb on Jun 5, 2006 - 53 comments

Black , the final entry in Adidas' Adicolor short film campaign., is seriously messed up, with a fish and a panda playing russian roulette. Also featuring Pink, Red, Blue, White, and Yellow. (via)
posted by blue_beetle on May 12, 2006 - 25 comments

Adidas earns the love of the masses once again, this time with racist shoes! The most offensive part of the design is taken from original work by Barry McGee. Yeah, maybe it's taken out of context (of, say, other work dealing with racism), or is it some kind of inevitable comic artist attraction to stereotypical imagery of the past? At any rate, those wily Asians at Giant Robot seem to like it, and his fans don't seem that offended.

Whether you love or hate that particularly inscrutable mascot, McGee is actually an experienced, prolific, and talented guy. (He was also married to artist Margaret Kilgallen until her death in 2001, and is now the single father of their daughter Asha.) McGee once said, "Sometimes a rock soaring through a plate of glass can be the most beautiful, compelling work of art I have ever seen". Oh, and p.s.--he's half-Chinese, you cry-babies ;-) More on the controversy: 1, 2, 3.
posted by ibeji on Apr 10, 2006 - 48 comments

British Adidas commercial (warning QT direct link) featuring soccer players on a field made only of the chalk outlines, floating in a void. I'm guessing this won't get shown in the U.S. due to the relative low profile soccer has here, but it's a great spot. More on the "making of" here.
posted by jonson on Jul 29, 2005 - 57 comments

This is weird. Today, I accidentally typed 'Addidas.com' in my browser and ended up at Yahoo. I looked up the domain's owner, but it wasn't Yahoo. Adidas.com is what I was really looking for.
posted by mathowie on Oct 11, 1999 - 0 comments