MetaFilter posts tagged with ads and superbowl

Bomb, Blitz, Fumble, or Pass - Super Bowl Ads Go Long

taz — Thu, 29 Jan 2009 10:11:35 -0800

It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: 1969 - Shall we take bets on the least expensively produced Super Bowl ad ever? I'll put my money on Gillette's Techmatic razor ad, but it's also cute and clever, and a great example of vintage animation of the period. 1973 - In what was probably the first Super Bowl "superstar" ad, "Broadway" Joe Namath is so excited because he's "gonna get creamed" by Farrah Fawcett. This is a landmark ad, and the only pre-'90s entry to appear on MSNBC's list of Sleaziest Super Bowl Ads of all time. 1980 - Scary-scary Mean Joe Green melted hearts with his "Hey Kid" Coca Cola ad, which weighs in at #1 on Gawker's list of most memorable Super Bowl ads, though ESPN claims it never debuted during a Super Bowl (see bottom note). This ad was such a winner that Coca Cola hopes to recreate the magic this year with a remake, featuring Coke Zero and Pittsburgh Steeler Troy Polamalu. 1984 - Apple's 1984 ad is certainly one of the most famous Super Bowl ads ever - and also one of the most expensive advertisements in television history, with with a budget of $900,000. It clocks in at #1 on a bevy of lists of best Super Bowl ads. 1994 - With his Wavy Lays ad poor Dan Quayle proved no more exciting in marketing than he was in politics, showing up on this list of television's most forgettable Super Bowl ads. zzzzzzzz. 1999 - A former Miss USA heats up the game with Ali Landry's 1999 Doritos ad, voted by Spike as number one in its list of Sexiest Super Bowl ads. This year also featured the offensive Kenyan Runner ad, called "the ad from hell" by Salon, and voted by Adland as number one on their list of the worst Super Bowl ads ever. 2007 - CGI wins the day with Coca Cola's Happiness Factory ad, chosen by DVICE as number one in its top 10 list of Super Bowl commercials featuring technology. 2008 - While now-President Barack Obama's regional campaign ad made history, Audi's Godfather ad got a heads-up on a lot of lists as #1 for the year, and Tide cleaned up with a (previously) Cannes award-winning spot. So... with the economic situation looking fairly desperate, can we expect 2009 Super Bowl ads to be fewer and less dazzling? Well... apparently, no? BloggingStocks says 2009 Bowl ad sales are strong (or are they?), and MSNBC reports that at $3 million, Super Bowl ad time is ... cheap? Either way, the Wall Street Journal advises Super Bowl ad-watching as stock strategy, and all we know for sure is that we won't be seeing PETA's Vegetarians Have Better Sex ad.

2007 Super Bowl ads

JPowers — Sun, 04 Feb 2007 20:14:39 -0800

2007 Super Bowl ads (note the multiple pages). And be sure to post your fav (mine = the Coke GTA spot).

Superbowl Ad Roundup 2006

FeldBum — Thu, 02 Feb 2006 22:17:22 -0800

Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast. Also keep an eye out for muppets, macgyver and machetes.

I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.

Too tame to be fun

narebuc — Wed, 26 Jan 2005 13:23:26 -0800

Budweiser is pulling their "wardrobe malfunction" ad from the Super Bowl because they think someone might be offended by it. But, you can see the ad here: -- after going through their tough "age filter" and then clicking to the commercial. When you can't even make fun of stuff begging to made fun of anymore, that will be a sad day.

bleh

delmoi — Sun, 01 Feb 2004 23:01:32 -0800

Superbowl ad, online at ifilm Is it just me, or did the ads seriously suck this time?

We've got a new boss in the office

ralawrence — Thu, 06 Feb 2003 06:40:55 -0800

"Since Terry has been with us our productivity has gone up 46%" Here's hoping our company doesn't resort to recruiting Mr Tate - otherwise I'll have to remember to fill up the coffee jug. (Windows Media, requires sound)

Brilliantcrank — Tue, 30 Jan 2001 07:54:26 -0800

CBS pulled this ad from the Superbowl. Which is a shame because I think it deserves a place on the Ad Critic Superbowl Top 10.

mathowie — Sun, 30 Jan 2000 00:48:02 -0800

Ad Critic is going to be featuring all the superbowl ads right after the game. So I guess there's no need to tape it anymore, just check out the site afterwards...

mathowie — Fri, 28 Jan 2000 14:36:21 -0800

Here's a list of all the superbowl ads with their length, company, and ad agency that created them. I couldn't find this info anywhere on the web, so I'm pointing to a text file of the email that was sent. Here's a fun game: Count all the dot com's! Make bets on which dot com's will still be around next year!