"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
Have a website? Use Google AdSense? Ever wonder what your cut of the ad revenue was? Google just revealed it this morning: 68 percent for content ads, 51 percent for search.
Pro-Ad Blog is a website for bloggers who choose to put advertising on their blogs. Aparently an answer to Ad-Free Blogs, this bunny seems to be very happy for the monthly check from Google Adsense.
Google To Start Selling Banner Adverts From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their AdSense referral program (as does MeFi), and there is an opt-out. However... "We have no plans to show images on Google.com", said Mr. Armstrong "but we are not opposed to it".
Sorry Matt, you can't post in this thread. Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.