In 1946 Charlie Wohlford, leveraging his reputation for repairing Canadian loggers' boots to better than new, founded
Dayton Boots. The company emphasized quality and grew largely on word of mouth. In 2010 they hired
Rethink Canada for an ad campaign.
The result was interesting.
posted by ChurchHatesTucker
on Apr 17, 2011 -
81 comments
It's an
advert for chocolate. It's a
man in a gorilla suit drumming to a
track by
Philip Collins Ltd.
It's been very popular. It's
won awards. It's
been spoofed. And it's been mashed-up... some bad (
Metalica (sic),
ACDC,
Guns and Roses), some good (
Bonnie Tyler,
Subsource,
A Skillz,
Bon Jovi,
Deep Purple,
Nirvana) and some utterly sublime (
'Enders,
Bodyrockers,
Cameo). But
great adverts don't always equal
great sales. Bonus:
Monkey Drummer. (
Previously)
posted by fearfulsymmetry
on Dec 23, 2007 -
38 comments
China is famed for its many inventions: gunpowder, paper, printing; some even claim golf and football. Who knew that
the origins of hip-hop lie in the vast northern wastes of the Celestial Empire too?
posted by Abiezer
on Nov 19, 2007 -
18 comments
Honda's
last TV ad was a treat for Rube Goldberg fans everywhere. Their
latest (9.4MB zipped H.264 video) is an excellent demonstration of the human voice as an instrument.
posted by Mwongozi
on Mar 4, 2006 -
22 comments
Few Advertisers Use Pop-Ups (or do they?) "Though they seem to be everywhere on the Internet, pop-up advertisements are used by less than 10 percent of all companies that advertise online, according to a report from Nielsen//NetRatings." Do you buy this? Is this industry propaganda or a true description of what is out there? The sites I visit regularly all seem to have pop-ups (e.g. nytimes, espn, slate, theatlantic.com). For the last 1 month or so, ESPN seems to launch two pop-ups when I first visit them, in fact. What has your experience been?
posted by SandeepKrishnamurthy
on Sep 16, 2002 -
28 comments
This ad was banned in the UK. Did anyone see it? Sounds cool to me. In a time when advertisers are struggling to capture people's attention and
dull advertising reigns supreme, why haven't we gotten over this fear of offending those with 'delicate' sensibilities?
posted by eas98
on Jun 6, 2002 -
53 comments