In 1946 Charlie Wohlford, leveraging his reputation for repairing Canadian loggers' boots to better than new, founded Dayton Boots. The company emphasized quality and grew largely on word of mouth. In 2010 they hired Rethink Canada for an ad campaign. The result was interesting.
posted by ChurchHatesTucker
on Apr 17, 2011 -
Few Advertisers Use Pop-Ups (or do they?) "Though they seem to be everywhere on the Internet, pop-up advertisements are used by less than 10 percent of all companies that advertise online, according to a report from Nielsen//NetRatings." Do you buy this? Is this industry propaganda or a true description of what is out there? The sites I visit regularly all seem to have pop-ups (e.g. nytimes, espn, slate, theatlantic.com). For the last 1 month or so, ESPN seems to launch two pop-ups when I first visit them, in fact. What has your experience been?
posted by SandeepKrishnamurthy
on Sep 16, 2002 -
This ad was banned in the UK. Did anyone see it? Sounds cool to me. In a time when advertisers are struggling to capture people's attention and dull advertising reigns supreme, why haven't we gotten over this fear of offending those with 'delicate' sensibilities?
posted by eas98
on Jun 6, 2002 -