Gelatin foodstuffs have a long culinary history. The ancient Egyptians made a gelatin-like substance from protein-rich animal materials that they used in their cuisine. It wasn't until the 17th century invention of pressure cooking devices that the process of creating gelatin became significantly less labor and time intensive. The process was refined in the following decades, with the US inventor Peter Cooper filing the patent for Improvement in the preparation of portable gelatine in 1845. He never made much of the patent, and sold it to Pearle B. Wait, who's wife, May Davis Wait, helped turn the gelatin into Jell-O, both naming the product and turning it into a sweet, fruit-flavored dessert. They, too, had no luck selling Jell-O, and sold the patent for $450 to Orator Francis Woodward, who struggled for a period, before turning to marketing to increase interest in the dessert (NYT). By 1902, Jell-O was "America's Favorite Dessert," at least according to the advertisements. And now you know the history of gelatin and Jello. [more inside]
Freedomads.org is sponsoring a contest that challenges visitors to create video, print, or audio ads that "inspire people with an advertisement for freedom." How would you sell freedom?
Few Advertisers Use Pop-Ups (or do they?) "Though they seem to be everywhere on the Internet, pop-up advertisements are used by less than 10 percent of all companies that advertise online, according to a report from Nielsen//NetRatings." Do you buy this? Is this industry propaganda or a true description of what is out there? The sites I visit regularly all seem to have pop-ups (e.g. nytimes, espn, slate, theatlantic.com). For the last 1 month or so, ESPN seems to launch two pop-ups when I first visit them, in fact. What has your experience been?