1068 posts tagged with advertising.
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Where's Herb?

Here's an old Burger King ad campaign, created by New York firm J Walter Thompson, that was a legendary flop. 30 years ago Burger King failed to get the whole country asking: Where's Herb? He was supposedly the only person in the country not to have had a burger from their chain. They offered food discounts, but only to people who weren't Herb (weird cameo at the end of that one). They even talked to Herb's parents. Eventually Herb did have a burger and visited a BK in every state as part of a contest. The sites Go Retro and Burgatory have articles about the non-phenomenon (with an interview with Jon Menick, who played Herb). It was all an attempt to duplicate Wendy's success the year before with Where's The Beef? [more inside]
posted by JHarris on Sep 26, 2015 - 43 comments

The only thing I don't want to do is to raise the white flag.

What can we do about the privacy threat posed by online ad networks? And how much trust should we place in Silicon Valley to design the future of our society? What Happens Next Will Amaze You: Slides from a recent talk by (Mefi's own) Maciej Cegłowski.
It's no accident how much the ad racket resembles high-frequency trading. A small number of sophisticated players are making a killing at the expense of everybody else. [...] I don't believe there's a technology bubble, but there is absolutely an advertising bubble. When it bursts, companies are going to be more desperate and will unload all the personal data they have on us to absolutely any willing buyer. And then we'll see if all these dire warnings about the dangers of surveillance were right.
[more inside] posted by teraflop on Sep 22, 2015 - 103 comments

"We Own You"

Confessions of an Anonymous Free to Play Producer
posted by Artw on Sep 17, 2015 - 48 comments

Daily Fantasy -- It's Like Gambling Without the Risk of Winning!

If you've been seeing a lot of ads for DraftKings on your (U.S.) TV as the college and pro football seasons ramp up, you're not alone. The "daily fantasy" site has spent more than $100 million on television advertising this year, and last week outspent AT&T, Ford, Warner Brothers, GEICO, and everyone else. But what is this "daily fantasy" thing, and why is there enough money in it to outspend Fortune 500 companies? [more inside]
posted by Etrigan on Sep 15, 2015 - 64 comments

Bay Gold: the brand appropriate to a junior vice-president of GT

Big Pot: the California Democratic party added marijuana legalisation to its party platform - "Earlier this year Founders Fund, a venture capital firm co-founded by Peter Thiel, led a $75m investment round into Privateer, a private equity group focused on cannabis. It is the biggest single investment in the US cannabis industry to date: 'What Privateer is doing is looking like a Procter & Gamble or a Coca-Cola approach. The real value in the market is going to be having the Coke-calibre brand...' Meanwhile, a distinctly California-style backlash is already growing [and] the US has become an exporter of illegal cannabis to Mexico, as cultivation in the US has increased." [more inside]
posted by kliuless on Aug 18, 2015 - 73 comments

Norm Macdonald is the new KFC Colonel

Our Long National Nightmare is Over..."just a few short months later, Hammond is out for some reason and Norm Macdonald — of all people, being that he is not known to take corporate sponsorship very seriously — is in, if you caught the commercials that debuted on TV and online Sunday night..."
posted by randomkeystrike on Aug 17, 2015 - 95 comments

Cargo cult of personality

The IBM Watson Personality Insights service uses linguistic analytics to extract a spectrum of cognitive and social characteristics from the text data that a person generates through blogs, tweets, forum posts, and more. Just enter a chunk of text with at least 100 recognized words and Watson will break down your (or Hitler's or Donald Trump's) personality compared to other participants. [more inside]
posted by Room 641-A on Jul 27, 2015 - 80 comments

The Cookie Conundrum

Writing at FiveThirtyEight.com, Sam Dean argues that until very recently, there has been no way to meaningfully measure web traffic. For advertisers and site owners, "just having a number that everyone can point to as an acceptable proxy of reality is more important than how accurate that number may be." [more inside]
posted by kewb on Jul 9, 2015 - 10 comments

Secrets of catching attention revealed! 1,072 ‘context words’ disclosed!

The 1,072 Words That Will Forever Change How You Write Headlines. As some publishers struggle to grow their web traffic, one company believes increasing the ratio of some words in headlines could draw in readers. Researchers at native-advertising company Sharethrough say they have narrowed down a thousand words in the English language (pdf) that are proven to elicit higher emotional engagement. The research released today builds on a previous study published in March from Sharethrough and Nielsen.
posted by TheLittlePrince on Jul 2, 2015 - 46 comments

The last word in pictures since pictures spoke their first word

When the new TimesMachine re-launched in 2013... it gave those of us interested in design history an additional benefit while perusing each day’s issue. They left the advertisements in. [more inside]
posted by Mchelly on Jun 25, 2015 - 3 comments

Fair Pitches

Sales Pitches at the Fair (1985) Product pitches - a form of performance art, a secular evangelism (1979), and a time-honored fair tradition. You won't believe your eyes when you see the Micro Steamer, Grill Mat, EZMop, ShopSmith, Salsa Maker, Squirmles, Shu Nu, Ultimate Hose, Steam Mop Plus, VitaMix, Slushy Magic...
posted by Miko on Jun 5, 2015 - 23 comments

Internet journalism and invasive surveillance

Quinn Norton is selling you out
posted by The Devil Tesla on May 29, 2015 - 37 comments

An Entire Stable of Characters in One Issue

Wham-O (previously) revolutionized the circle, the torus and the sphere, but they once did something innovative with the humble rectangle: Wham-O Giant Comics (alternate ad here), intended to be a quarterly magazine but ultimately the only issue released by the company. You can read it in its entirety here and read critiques of its contents here. It's an anthology whose contents run the gamut of genres, so if you don't like a story, you can just skip to the next. Of particular note are Radian and Goody Bumpkin, drawn by Wally Wood (previouslies).
posted by BiggerJ on May 22, 2015 - 13 comments

That Was Then, This Is Now (TM)

With the final episode of Mad Men about to air, Consumerist takes a look at 72 real-life brands featured on the show, how they were depicted, how they were really advertised then (and how some real ads were fictionally credited to Don Draper) and how their advertising (and ownership OR existence) has changed in 5 decades...
posted by oneswellfoop on May 15, 2015 - 56 comments

Pay-to-troll: infamous troll "weev" deploys paid Twitter ads

Infamous troll, Andrew "weev" Auernheimer, has annoyed Twitter users by using purchased Twitter advertisements to bypass blocks and target controversial political messages at selected groups. By focusing ads at specific user demographics, he was able to spend very little money while optimizing for outrage. [more inside]
posted by theorique on May 6, 2015 - 71 comments

No, these oysters, they were purely oysters as a concept

A trio of Haruki Murakami's Advertorial Short Stories: In the late 1970s and early 1980s, Onward spent massive sums on advertising J. Press in the print media. The classic ad format, often seen on the back cover of lifestyle magazine Popeye, showed a Japanese or American man telling a colorful story about their favorite trad clothing item. In 1985, as Japanese pop culture went in more avant-garde directions, Onward came up with a new idea — asking up-and-coming novelist Murakami Haruki to write a very short story inside each month’s advertisement for magazines Popeye, Box, and Men’s Club. [more inside]
posted by byanyothername on Apr 22, 2015 - 2 comments

That time when Toronto had Johnny Cash machines

Retrontario remembers Johnny Cash advertising for Canada Trust, along with several other advertisements from the 80s.
posted by frimble on Apr 19, 2015 - 12 comments

HBO's Static Intro

"Everybody kind of gravitated towards this idea of a TV turning on, and out of this static comes this resolved HBO logo that lifts itself out of normal television series.” (via Playboy) [more inside]
posted by roomthreeseventeen on Apr 17, 2015 - 40 comments

3D on the rocks

CNC router+ice+whiskey= [more inside]
posted by sexyrobot on Apr 3, 2015 - 22 comments

Who forgot to put gas in the car‽

Three years ago, for the 50th birthday of the interrobang, a punctuation mark combining both the shape and the meaning of a question mark and an exclamation mark, Nora Maynard interviewed Penny Spekter, the widow of its creator, about typography and working as a woman in advertising in the 1960s. [more inside]
posted by frimble on Mar 12, 2015 - 16 comments

I'm still not totally sure who Kate Upton is

You might have noticed that there were three advertisements for video games aired during February's Super Bowl. All three were for free to play mobile games (1 2 3). Bloomberg Business explores how you make that kind of money (warning, super excessive design) while Giant Bomb plays the actual games. Also, just who are these people spending all that money?
posted by selfnoise on Mar 5, 2015 - 36 comments

All Other Food Stands Are Terrible

Grab Them By The Eyes is a new Flash strategy game about advertising. By Terry Cavanagh of VVVVVV fame.
posted by CrunchyFrog on Mar 2, 2015 - 30 comments

2,345 Booking Idiots

After receiving over 2,300 complaints from UK television viewers regarding Booking.com's "Booking dot Yeah!" ad campaign, the UK's Advertising Standards Authority investigated and ruled that it was not, in fact, profane. [more inside]
posted by LEGO Damashii on Feb 21, 2015 - 56 comments

Do those munchkins sound a little... off? No, I mean more so.

Cable TV is speeding up its shows slightly to show you more ads. The Wall Street Journal has more including a side-by-side comparison video a sharp eyed viewer made of a "Seinfeld" episode.
posted by AlonzoMosleyFBI on Feb 19, 2015 - 86 comments

TV’s Old Product-Placement Era Could Be Nearing Its End

Madison Avenue is looking differently at so-called product placement, the decades-old practice of inserting name-brand cans of soda, gadgets, and cars into the scenes and dialogue of TV programs. [...] The days of jamming the mention of a Subway sandwich or Dr. Pepper into dialogue in, say, CBS’ “Hawaii Five-0” or NBC’s “Chuck” or the CW’s “90210” — all actual examples — may be coming to a close.
posted by Chrysostom on Feb 13, 2015 - 92 comments

Twitter aims for 1 in 20 tweets to be an advert

Twitter's Chief Sees Plenty of Money in Tweet Flow [more inside]
posted by alby on Feb 12, 2015 - 69 comments

How YouTube Changed the World

How YouTube changed the world.
posted by chunking express on Feb 10, 2015 - 55 comments

Only Trend-Immortals Should Approach An Anti-Brand

Why I Am The Most Important Public Relations Thought Leader
posted by ThatFuzzyBastard on Feb 5, 2015 - 19 comments

"...not a reliable way for a user to express their desire..."

Late last year, a number of outlets reported that both AT&T and Verizon Wireless were injecting customer-identifiable, permanent tracking cookies into web requests. After this activity was made public, AT&T ceased injecting the cookies, claiming that they were only testing the practice. Verizon, however, did not. Now, computer scientist and lawyer Jonathan Mayer at Stanford University has reported that Verizon's advertising partner The Turn is using these super cookies to re-instate tracking cookies after a user clears their browser cache. [more inside]
posted by tocts on Jan 15, 2015 - 101 comments

Pepsi Cough Blue Filter

Waka Flocka Flame advertises Pine Brothers Cough Drops
posted by Going To Maine on Jan 7, 2015 - 22 comments


How a world-famous cigarette brand got around India’s restrictions on tobacco advertising.
posted by ellieBOA on Dec 8, 2014 - 18 comments

Christmas is for Marketing

UK supermarket Sainsbury's is pulling heartstrings with its 2014 Christmas ad "Christmas is for Sharing," which draws from the true story of the 1914 Christmas truce and football match between British and German troops in World War I. Sales of chocolate bars featured in the ad will benefit the Royal British Legion. The ad has garnered some glowing feedback, including positive comparisons to another popular 2014 Christmas ad with a charity tie-in, John Lewis' "Monty the Penguin." But others are less impressed.
posted by naoko on Nov 14, 2014 - 54 comments

Family First

Union - A Family Agency. An ad agency called Union gets a little creative when it comes to employee perks...(SLVimeo)
posted by windbox on Nov 6, 2014 - 5 comments

"They're not burritos, burritos..."

In the past, when Tim Heidecker and Eric Wareheim have done commercials for actual companies, they were considerate enough to offer audiences two distinct flavors: "Uniquely Odd", as in the case of the bizzare-yet-polished Old Spice series of ads and "Downright Uncomfortable" as in the case of Absolut Vodka (previously). Recently, they have produced another pair of ads for your viewing pleasure: General Electric for the former category and Totinos for the later.
posted by AlonzoMosleyFBI on Nov 6, 2014 - 37 comments

Everything's coming up ᴄᴏɴᴛᴇɴᴛ

Each week, the ᴄᴏɴᴛᴇɴᴛ industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver's HBO show, Last Week Tonight. That John Oliver's weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether. Each time around there are winners, losers, and mere participants. Here's what happened this week: "The John Oliver Video Sweepstakes" [more inside]
posted by Potomac Avenue on Nov 4, 2014 - 50 comments

Haters Gonna... Eat at BK?

McDonalds' latest marketing push includes a variation on their ubuquitous "I'm Lovin' it" slogan. (WSJ link... if you prefer, AVClub)
"lovin' beats hatin'"
Article also covers the new "Our food, Your questions" campaign with an ex-Mythbuster. They hope to rebound from sagging same-store sales in the U.S. and the growing buzz for competitors like Chipotle (which, almost obviously, is mentioned in the article).
posted by oneswellfoop on Oct 28, 2014 - 118 comments

f-bombs for feminism?

Potty-Mouthed Princesses Drop F-Bombs For Feminism (YouTube; NSFW), FCKH8's new video campaign, has gone viral - attracting both praise & criticism. FCKH8's campaigns have sparked similar mixed reactions before. [more inside]
posted by flex on Oct 23, 2014 - 32 comments

Cøme play with üs

Rëdrüm (some assembly required)
posted by a lungful of dragon on Oct 21, 2014 - 17 comments

With the Juice of This I'll Fill Her Vessyl

Introducing Carrot, set to disrupt lunchtime forever. Seamlessly deliver nutrients to your body!
posted by sleepy psychonaut on Oct 18, 2014 - 41 comments

The rise of Direct to Consumer advertising of perscription drugs

There are various changes that come with the greying of the traditional television audience, including the kinds of ads being aired, as the median age of a broadcast or cable television viewer is increasing faster than the median age of the US population at large. Older people are treated to a litany of drug ads, filled with lists of horrifying side effects, thanks to the ability for drug companies to market directly to customers. The rise in such advertising is now the most prominent type of health communication that the public encounters, but it hasn't always been the case.
posted by filthy light thief on Oct 10, 2014 - 41 comments

Find Your Beach

"Here the focus is narrow, almost obsessive. Everything that is not absolutely necessary to your happiness has been removed from the visual horizon. The dream is not only of happiness, but of happiness conceived in perfect isolation. Find your beach in the middle of the city." [more inside]
posted by roomthreeseventeen on Oct 10, 2014 - 15 comments

Big Shoulders, Big Hair, Big Perfume: 1980s Through Fragrance

"The beginning of my interest in fragrance coincided more or less with a momentous year in perfumery: 1981. It was in that first year of what would later be called the Big Eighties that a Beverly Hills boutique released an eponymous scent housed in a box with yellow stripes that evoked the store’s awning. Giorgio was an immediate and a ubiquitous smash, a powerhouse floral so outsized that restaurants were said to refuse seating to Giorgio-wearing patrons." The '80s ushered in a new era in perfumery. [more inside]
posted by joseph conrad is fully awesome on Sep 28, 2014 - 84 comments

It would be my greatest acting challenge.

Bryan Cranston performs the entire MLB post-season. (SLYT)
posted by roomthreeseventeen on Sep 16, 2014 - 11 comments

In pleasanter anniversary news...

Hey, remember when Oprah gave everyone in her audience a new car (previously)? It was ten years ago tomorrow.
posted by Small Dollar on Sep 12, 2014 - 64 comments

Gotta get backing, Time

...while [Time Inc.] claims that none of its titles lose money, it has seen earnings fall by nearly 65 percent since 2006. The number of advertising pages in the flagship Time has dwindled by 50 percent over the past five years. Even People is sputtering: Newsstand sales slid 12 percent last year, and the news budget has been cut in half. Layoffs have become an annual rite. In the past four years, Time Inc. has churned through three CEOs and endured nine months during which there was no single executive running the company.
New York Magazine on Time Inc., the split from Time Warner, native advertising and the company's attempts at digital media. [more inside]
posted by frimble on Sep 5, 2014 - 31 comments

"There's not only an emotional quality, but there's a selfish quality."

The Science of Truthiness
posted by AlonzoMosleyFBI on Sep 3, 2014 - 26 comments

Whatever Happened To The Metrosexual?

"In reconsidering the metrosexual, we must first distinguish between the metrosexual’s imagined and actual properties. Like hipsterism, metrosexuality is an insult more readily slung than substantiated. According to canon, David Beckham is the ur-metro. Although Beckham initially goes unmentioned in the word’s first printing (in 1994), the word’s progenitor, Mark Simpson, introduced American readers to metrosexuality through the British football star in 2002, when he called Beckham a "screaming, shrieking, flaming, freaking metrosexual…famous for wearing sarongs and pink nail polish and panties…and posing naked and oiled up on the cover of Esquire." " - Johannah King-Slutzky for The Awl on the 'Metrosexual' situation a decade later
posted by The Whelk on Sep 2, 2014 - 55 comments

We Do, but AT&T Didn't

It's been twenty years since AT&T's "You Will" ad campaign ran, let's see how their predictions did. [more inside]
posted by firechicago on Sep 1, 2014 - 89 comments

authentic point of view

Modcloth just became the first fashion retailer to sign the Heroes Pledge for Advertisers, promising the following: [more inside]
posted by roomthreeseventeen on Aug 15, 2014 - 14 comments

EXCLUSIVE: 10 Ways to Use Our Sponsor's Product More Often

AdDetector is a browser extension that spots articles with corporate sponsors. It puts a big banner on top of any article that may appear unbiased at first glance, but is actually paid for by an advertiser. For example, it turns the small, light-grey-on-white "Sponsored" on this deadspin article into a giant red banner. "Native advertising" previously.
posted by Zarkonnen on Aug 14, 2014 - 18 comments

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