Back in the day, Ken Segall helped create Apple's Think Different campaign
and helped name the iMac
. More recently he worked on JC Penney's Yours Truly
, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory
, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure
is interesting, as is this post
on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft
, critiques terrible ads (from Microsoft
and JC Penney
and even Apple
, and comments on whether skeuomorphism has its advantages
. He's also fond
of discussing product names
. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
" Jim's ghost was in my ear, and I felt terrible".
Like all top classic-rock franchises, The Doors can exploit a lucrative afterlife in television commercials. Offers keep coming in, such as the $15 million dangled by Cadillac last year to lease the song "Break On Through (to the Other Side)" to hawk its luxury SUVs. To the surprise of the corporation and the chagrin of his former bandmates, drummer John Densmore vetoed the idea. He said he did the same when Apple Computer called with a $4-million offer, and every time "some deodorant company wants to use 'Light My Fire.' "
posted by PenguinBukkake
on Oct 5, 2005 -
In the coming months a black spot will pop up everywhere...on store windows and newspaper boxes, on gas pumps and supermarket shelves. Open a magazine or newspaper - it's there. It's on TV. It stains the logos and smears the nerve centers of the world's biggest corporations.
posted by mapalm
on Jun 11, 2003 -
Its logo and branding. The unveiling
occurred a week ago. Say goodbye to the classic Paul Rand logo, and hello to yet another 'swoop'!
posted by zanpo
on Apr 4, 2003 -
Takes the phrase "Get a Life" to a new level.
Those masterminds of marketing, those night rocking, day partying satanic minions, KISS, have achieved the ultimate score in product merchandising. That's right, it's your very own KISS coffin, and while you might think "What's the point?", keep in mind that before you shuffle off this mortal coil, it doubles as a beer cooler.
posted by jeremias
on Feb 20, 2003 -
Does this make you uncomfortable too? Imagine it was The Wall Street Journal
's or The Daily Telegraph
's logo stamped on your forehead instead of The Guardian
's. Or all three. We are what we read, but perhaps wide reading is a thing of the past. Beneath the po-mo jokiness, crude branding seems to have reached the normally label-resistant Left. This is particularly true in the case of The Guardian
, the indispensable journal of reference for British students and teachers. How many of us nowadays make a point of reading at least two politically divergent newspapers?
posted by MiguelCardoso
on Feb 10, 2003 -
Brawny Man Finalists
In the most tremendously important link of the day, the time has come for the public to select who will be the one and only Brawny man. The field has been narrowed down to several finalists. Which one will it be? Whose pecs will reign supreme?
posted by oissubke
on Oct 14, 2002 -
Naomi ('No Logo') Klein on Charlotte Beers' work to manage the US 'brand'. Sitting outside the US, a lot of what Klein says about external perception of the 'brand' (and of Beers' actions) seems quite believable to me, but I'd be interested in hearing an insider view.
Klein's assertion that "...America's problem is not with its brand-- which could scarcely be stronger--but with its product
" seems relatively solid, and if it is, it seems that Ms Beers' mission is all-but-impossible, or at the very least misdirected.
That said, the thrust of Klein's argument is the assertion that the US's values are basically incompatible with the whole idea of branding, and I'd suggest that the same could be said of many countries. I suppose the point here is that this specific exercise is rooted in the US's positioning of itself in the world at this point in time.
posted by jonpollard
on Mar 18, 2002 -
The Economist says "Brands are good for you."
"They not only simplify choices and guarantee quality, but they add fun and interest." You need a subscription to read the cover article (natch), but the cover that appropriates Naomi Klein's book title is at the link, and there is a companion article
you can read. Here's
her response. Are there people who genuinely think that "we" are in charge of the brands? Is this the new corporate line--"Can't we all just get along?"
posted by aflakete
on Sep 9, 2001 -
any movement you can dish out.
if you look underground, chances are cool hunters
will stop you in your tracks and ask to take your picture and learn about your ways. it sure feels good to be recognized. where do they go with your picture, you'd wonder, i mean you never hear from them again.
turns out these guys turn around and sell your image to corporations who turn around and mass market it. so much for cool.
posted by elle
on May 2, 2001 -
appears to be telling a story
with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?
posted by jkottke
on May 2, 2000 -