"How to Create Advertising that Sells" by David Ogilvy From the late 60's to early 70's, ad agency Ogilvy & Mather ran a series of full-page ads designed to promote the then-new innovative marketing discipline called Direct Response. This ad (#4 in the series) was 1900 words long and featured advice for creating "advertising that sells." [more inside]
posted by zooropa on May 5, 2011 - 39 comments

Sandeep Makam is an advertising copywriter who lives in India - his Blog is called twenty-four, and it's devoted to displaying the most interesting global print advertising he runs across. A couple of my favorites so far include this Red Cross spot for the ongoing victims of Chernobyl (click on the images to get the full size), and this great bit of typographic fun. More favorites listed inside. Similar, previously.
posted by jonson on Dec 31, 2006 - 8 comments