85 posts tagged with advertising and marketing (View popular tags)
Hey Meta,
Just saw a news report that you were on. Cool! Here is the link.
Best,
gnfti
posted on Jul 11, 2008 - View this thread
The Branding of Polaroid 1957-1977: How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name. Graphic designer Paul Giambarba blogs about his experience creating Polaroid's iconic corporate identity, product packaging and print advertising while freelancing for Polaroid through the company's rise and fall.
posted on May 22, 2008 - View this thread
We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
posted on Mar 16, 2008 - View this thread
From about 1875 to the 1940s, cigarette cards spurred tobacco sales. Sets offer a glimpse into the popculture of the times, spanning newsmakers, cinema celebrities, and sports stars; cute illustrated subjects, like "frisky" and children with rosy cheeks; handy info like air raid precautions, first aid, and amusing tricks; and neat stuff like famous escapes, exotic races, and figures of speech. Browse more fun sets of vintage images.
posted on Dec 11, 2007 - View this thread
The latest All-Bran commercial really pushes out the product's virtues, although not without making a stink. Personally, I still prefer a heaping bowl of Colon Blow.
posted on Nov 12, 2007 - View this thread
"My dad started crying, I started crying, my brother started crying," says Carl Nolet Jr., who sounds on the phone like he's not kidding. "It was exactly what we wanted to say. It was simple, it was black and white, it was genuine."
Dear Ketel One Drinker
Don't You Like Our New Oh So
Minimalist Ads?
posted on Oct 3, 2007 - View this thread
Buuuuuy snaaaack fooooood...! Ooooooooooooooooooooo! *rattles chains* [via]
posted on Jun 20, 2007 - View this thread
The city of Sao Paulo passed an ordinance last year banning outdoor advertising; photographer Tony de Marco has been documenting the skeletal remains of the advertising infrastructure throughout the city; the impact looks like the aftermath of a new type of atomic weapon that targets marketing but leaves buildings & people unscathed.
posted on Jun 19, 2007 - View this thread
BestAdsonTV.com Browse TV spots from around the world at this industry site highlighting new creative work. Highly rated ads include this one for Carlton beer, this sober PSA, this lovely one for the California lottery and a fun take on evolution for Guinness.
And then there's this, um, sausage ad.
Browse the controversies (mostly complaints about copycats), ads from Romania and Iceland and Belgium, or last year's best ads. Many of the most amusing seem to be for beer.
posted on Dec 23, 2006 - View this thread
How Advertising Spoiled Me is a blog showcasing mainly magazine & billboard advertising from around the world, with pieces selected based on their inventiveness/cleverness. If you're offended by advertising, you might want to skip this post.
posted on Oct 20, 2006 - View this thread
MADD has an interesting new ad campaign out that uses something a lot of designers tend to forget about when putting together a poster: the paper it's printed on.
posted on Oct 12, 2006 - View this thread
I pooted. Enigmatic billboard advertisements, apparently promoting a Cartoon Network show, Foster’s Home For Imaginary Friends seen in several major cities.
posted on Jun 22, 2006 - View this thread
Not your older brother's Burger Time. Burger King is developing three XBox videogames starring its eponymous mascot. And not just any games: they'll be modeled after such titles as Halo, Mortal Kombat and Need for Speed. But, you know, with fast food. Confirmation of the plans came in the form of a lawsuit threatened against Kotaku, the blog that broke the story.
posted on Apr 17, 2006 - View this thread
In the latest salvo of the marketing wars, London ad agency Saatchi & Saatchi has taken the unique step of creating a new pop band that combines all the manufactured charm of the Spice Girls with all the serious musical chops of a female version of N'Sync (or, for the Brits out there, a female version of "Take That"). The band has yet to have a name, but they will be available to directly promote whatever item corporate sponsors pay Saatchi to have them promote.
posted on Apr 16, 2006 - View this thread
The Century Of The Self. It's a documentary, and the four parts are available at archive.org [2][3][4] -- with a higher quality bittorrent option [via mindhacks]. The program is about the use of psychoanalytical techniques to manipulate and control the "bewildered herd", "engineering consent" in a world fraught with "irrational impulses" [more inside].
posted on Feb 26, 2006 - View this thread
Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast.
Also keep an eye out for muppets, macgyver and machetes.
I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.
posted on Feb 2, 2006 - View this thread
Using fine-art images to promote movies: "But it was Mr. Kessell's "Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers. One, from a distance, could be mistaken for the horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel"], which actually shows a surgical clamp. [The poster] now appears in theaters and on widespread promotions. [Side: direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted on Jan 4, 2006 - View this thread
Step-by-step magazine cover photo retouching. (Flash)
posted on Dec 18, 2005 - View this thread
Won't somebody please think of the children? Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone is always thinking of the children. The American Association of Pediatrics (pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college". [more...]
posted on Sep 19, 2005 - View this thread
No logos project. Delete!, fettered capitalism in Vienna.
posted on Aug 10, 2005 - View this thread
Minor Theft: Somebody at the ad agency for Nike Skateboarding must be a Minor Threat fan -- they recreated one of the band's album covers for the marketing of Nike's Major Threat Tour. Did they ask permission, though? No.
posted on Jun 23, 2005 - View this thread
"I just read about CNN Headline News in us weekly. Those guys at the football game were total jerks." --Thoth
posted on Apr 25, 2005 - View this thread
Play the logo game. If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
posted on Apr 2, 2005 - View this thread
Remember this? It has won recognition as "Best Interactive Viral" in the Viral Awards. With all the viral1 and stealth2 marketing campaigns, comment spam, astroturfing3, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "you know, like, reclaim the streets, or re-frame the conversation, or some damn thing". Words of wisdom from our not-so-subservient chicken. [and, a bit more...]
posted on Mar 26, 2005 - View this thread
The New Pitch
posted on Mar 22, 2005 - View this thread
Amul hits. A series of highly popular ads from Amul, India's largest food products marketing organisation
posted on Mar 13, 2005 - View this thread
Double Cheeseburger? I'd hit it. Oh man, the buns on that quarter pounder are totally hott.
posted on Jan 29, 2005 - View this thread
Not only is pop star Ashlee Simpson lip syncing and manufactured, but so are some of her fans:
"I just read about Ashlee in us weekly. Those guys at the football game were total jerks." -- mandyc19
Welcome to the world of message forum viral marketing, "street team" advertising, and corporate shills. That "fan" posting in forums about Court TV, The Smoking Gun, or shows on Fox isn't a fan at all -- just another type of spammer -- only this time employed by giant media corporations.
posted on Jan 25, 2005 - View this thread
You are where you live. (Click "Zip Code Lookup" in lower right.)
posted on Dec 12, 2004 - View this thread
SA VIGNAC. Welcome to the world of Raymond Savignac, the greatest poster artist of all time, and inventor of the little Bic man. Joyous, naughty, simple, elegant, and beautiful.
posted on Dec 7, 2004 - View this thread
The results are in (NYT - rr). To follow-up on this thread, the favorite ad icons and slogans have been chosen, as well as the recipients of the "Stars of Madison Avenue" award.
And I'm sure I speak for everyone when I say...Derek Jeter?!?
posted on Sep 20, 2004 - View this thread
Human Beans Fictional Products. The Karmaphone, the Live Cigarettes and more
posted on Aug 12, 2004 - View this thread
Advertising Copycats is a site where various ad prints are compared for resemblances, from odd coincidences to downright plagiarism. [in French]
posted on Aug 11, 2004 - View this thread
Google To Start Selling Banner Adverts From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their AdSense referral program (as does MeFi), and there is an opt-out. However... "We have no plans to show images on Google.com", said Mr. Armstrong "but we are not opposed to it".
posted on May 12, 2004 - View this thread
This commercial for Nutrigrain is disturbing & hilarious. Link eggregiously lifted from blort.
posted on Feb 23, 2004 - View this thread
Why won't Ron Jeremy say 'penis' on the air? This and many more important questions are pondered at the Ridiculous Infomercial Review. If you click in the next 20 minutes, you'll receive Matthew Lesko's wardrobe, absolutely free!!
posted on Jan 27, 2004 - View this thread
The food pyramid has been updated again, apparently. According to Frito-Lay, your major food groups now consist of fruits, vegetables, protein, dairy, and Doritos. (via Calpundit)
posted on Jan 24, 2004 - View this thread
Not Fooling Anybody What happens when your local Pizza Hut, Taco Bell, or Planet Hollywood goes out of business and is taken over by a lesser-known or less-well-funded business? Bad storefront conversions that's what. :: via Satan's Laundromat ::
posted on Jan 14, 2004 - View this thread
Toothpaste World
posted on Dec 19, 2003 - View this thread
Oh fuck! Are you interested? Let me guess: you're 18 to 34 years old, right? Oh it's a dandy little word, for sure. But is it enough? Here's yet another brilliant marketing idea dreamt up by the 35-50 thoroughly fucked-up Texan reader-research crowd! [Via Arts and Letters Daily.]
posted on Nov 22, 2003 - View this thread
There's a Sucker Born in Every Medial Prefrontal Cortex (NYT link) Neuroscience + Advertising = Neuromarketers.
You will consume and enjoy. You will consume and enjoy.
posted on Oct 28, 2003 - View this thread
Those of you who added reams of ad-blocking software to your PC's in the last two years, almost solely to block ads for the X10 wireless cam, may be shocked (gasp!) to find out that they weren't paying for the ads the whole time. In a dramatic and satisfying turnaround, X10's ad providers have sued them to the tune of 4.1 million USD. When lamers sue lamers, everyone wins!
posted on Oct 22, 2003 - View this thread
McDonald's launches global campaign featuring Justin Timberlake in an attempt to target kids and teens. Forget the "Smile" campaign, it's "I'm lovin' it" now. (NYT account required)
posted on Sep 2, 2003 - View this thread
Have you ever inserted your name as you read the Bible to make it more personal? No? Well have you ever wondered if you could pay the guy that says AOL's "YOU'VE GOT MAIL" to say your name for $25? Dream the impossible dream no longer, it can all be done because you're a slave to the current trend of personalizing and customizing everything you own with a splash of me! Marketing droids have already dubbed this as Gravanity (Graffiti + Vanity = Dumb Fucking Marketing Buzzword). After all, nothing says that it's you like slapping your name all over it, right Scott?
posted on Aug 23, 2003 - View this thread
Unbrand America
In the coming months a black spot will pop up everywhere...on store windows and newspaper boxes, on gas pumps and supermarket shelves. Open a magazine or newspaper - it's there. It's on TV. It stains the logos and smears the nerve centers of the world's biggest corporations.
posted on Jun 11, 2003 - View this thread
Crackerpacks is a library of over 400 (excellently named) firecracker labels available
for you to enjoy.
posted on Mar 18, 2003 - View this thread
Pink Bunny’s LiveJournal Pink Bunny is a character in a film beginning principal photography this month, Crypto-Candida. If she isn’t real, how can her LiveJournal be?
posted on Mar 4, 2003 - View this thread
Buy some dish soap, save wildlife! Dawn dish soap's new campaign shows images of a duck (simulated?) covered in oil like something out of the Exxon Valdez oil spill, followed by images of workers washing the duck's feathers with Dawn soap, and testifying how they only use Dawn for this process. Interesting thought process, but is it too far from the point for the average shopper? (saveaduck.com is the original URL)
posted on Jan 13, 2003 - View this thread
A billboard just for you. A new technology is being implemented in billboards that will pick up what radio station drivers are listening to and calculate what product to advertise. Is this a good thing, like Tivo, or should we call Adbusters? Some people thought the day would never come. What's the next step for marketers? Space Advertising??
posted on Dec 23, 2002 - View this thread
CDNow cedes operations to Amazon.com. While looking up some 'non-traditional' Christmas music, I noticed this site's layout looked oddly familiar. Is there reason for concern about the fact that Amazon is taking over shop for it's rival or is this an example of using what's the 'best' in a competitive market?
posted on Dec 7, 2002 - View this thread
Should advertising be allowed to contain caricatures and satire of major figures without their permission? My opinion is yes they bloody well should. Good luck to the producers with hunting down Osama.
posted on Nov 27, 2002 - View this thread
Microsoft counters Mac's 'Switch' campaign using the testimony of an unnamed 'freelance writer' who seems to be all sorts of things, including a stock photography model.
posted on Oct 14, 2002 - View this thread
McDonalds will be a franchise in The Sims Online computer game. Will my Sim character get fat if he eats at a Sim McDonalds? I guess we'll need Sim lawyers to help us out on that one.
posted on Sep 17, 2002 - View this thread
Mission Mini. Thieves have stolen 6 valuable paintings, and a Mini Cooper S. Read the mysterious novella by Scottish author, Val McDermid, and then fly to Barcelona to take part in this mystery. Mini has arranged plane tickets and hotel for you. Are you up for some sleuthing? Get briefed.
This could be one of the coolest interactive marketing campaigns I've seen in a long while. [some links contain flash]
posted on Sep 13, 2002 - View this thread
Coke paints the Himalayas red. Will this finally boost soft drink sales in the region?
posted on Aug 19, 2002 - View this thread
Coming soon to a supermarket checkout lane near you -- E Ink Corporation's "Ink in Motion" displays will look like a piece of cardboard (like the back of a chewing gum display box), but will flash a graphic at you. To follow: larger indoor and outdoor signage, screens on PDA devices, etc. Better angle visibility, brightness, contrast, than electronic screens; runs forever on a small battery. Comprehensive and informative site about technology that has gotten little attention but could revolutionize display technology, the sign business, point-of-purchase marketing, and publishing. (Previous 2001 MeFi mention in a comment but much new info.)
posted on May 23, 2002 - View this thread
Has A&F stepped over the line this time? Calling it the "modern-day version of Underoos," a national clothing company is selling thong underwear in children's sizes - with the words "eye candy" and "wink wink" printed on the front.
posted on May 19, 2002 - View this thread
Has Abercrombie and Fitch gone too far?
posted on Apr 18, 2002 - View this thread
Brand USA Naomi ('No Logo') Klein on Charlotte Beers' work to manage the US 'brand'. Sitting outside the US, a lot of what Klein says about external perception of the 'brand' (and of Beers' actions) seems quite believable to me, but I'd be interested in hearing an insider view.
Klein's assertion that "...America's problem is not with its brand-- which could scarcely be stronger--but with its product" seems relatively solid, and if it is, it seems that Ms Beers' mission is all-but-impossible, or at the very least misdirected.
That said, the thrust of Klein's argument is the assertion that the US's values are basically incompatible with the whole idea of branding, and I'd suggest that the same could be said of many countries. I suppose the point here is that this specific exercise is rooted in the US's positioning of itself in the world at this point in time.
[Via abraxas]
posted on Mar 18, 2002 - View this thread
What Linux Really Needs: Non profit, public service announcements by a foundation formed expressly for that purpose. Whether you keep up with the OS fray or not, what a neat idea really. Trolls: Slashdot is burning! You're needed over there.
posted on Mar 3, 2002 - View this thread
Kate, bad breath cramps any girls style! This and a ton of other great Medical oriented advertising from the 1910's to 1940's can be found at the Medicine and Madison Avenue Project. How is it that with all of our 21st century technology we've lost something as crucial as Gardol?
posted on Feb 14, 2002 - View this thread
Hey, it's a clever flash game ... umm ... something's off here. Never a sucker for banner ads, I click on an ad from Yahoo for some type of "advertising trivia" game. Cool enough, but it seems all of the questions are about laundry products, P&G laundry products. The capper came when the started streaming a Tide ad as part of the "game." So naturally, the whois is some entity in Cincinnati.
Jeez, do I feel like a simp.
posted on Dec 12, 2001 - View this thread
A pyramid scheme for web traffic? ExitBlaze apparently sends traffic from one member's site to another's (or, no doubt, to other sites they must sell hits to): Bob doesn't know it but a pop-underwindow displaying an ExitBlaze member's site has just shown up underneath the main browser window. And Bob owes it all to you!
posted on Dec 11, 2001 - View this thread
A cultural shift reflected in ads: How to make patriotism cool ... and profitable For example, General Motors commercials tell consumers that its zero-interest financing is helping to “Keep America Rolling.” In Ford Motor Co.’s “Ford drives America” ads for interest-free financing, the car company insists the “spirit is alive.” I've been very skeptical to all of the 'a portion of the profits will be donated...' come-ons of late. This addresses similar issues. What do y'all think?
posted on Oct 9, 2001 - View this thread
Aaarrrrgggghhh Gap ads are driving me mad. It's not that I don't like Gap clothes, although their sizing system defies logic. It's just those ads. Juliette Lewis and the robots, some woman I've never seen before declaring her love for Angus Young. It's all just so smug. Every single campaign Gap has done I've hated. Is this the feeling in the US?
posted on Oct 1, 2001 - View this thread
Serendipitous convergence of current events and "underground" marketing efforts — coincidence? Or maybe this is a better question: which will still be around in six months, the worm or the sickeningly-sweet, caffeine-laden beverage?
posted on Aug 3, 2001 - View this thread
Underground marketing shills "put it in your life". Big Fat co. sends 18-34yr olds into the world to act out ad dramas promoting products. "I feel so great, so real." (I'm not sure what the writer means by "facially attractive, in that asymmetrical sort of way," though.)[via null device, NYT reg. req.]
Ten-day Ubik deodorant spray or Ubik roll-on ends worry of offending, brings you back where the happening is.
posted on Jul 16, 2001 - View this thread
Critics call Abercrombie & Fitch catalog soft porn. I can't comment on the catalog itself, since I haven't seen it; I just had to laugh out loud though when I read this sentence: "Boycott organizers contend the company... is wooing younger customers and using sex to popularize its image." Oh, the horror! Also striking was A&F's spin on it, calling it " the Norman Rockwell of 2001." Clearly, a divide in perceptions.
Can anyone who has seen the offensive/inoffensive material in question explain why it is/isn't any different from the marketing practices of, oh, say, everyone else?
posted on Jun 22, 2001 - View this thread
Has It Come To This? There's a certain symmetry in the commercialization of the commercialization of music and yet I can't quite get over this.
posted on Jun 10, 2001 - View this thread
any movement you can dish out.
if you look underground, chances are cool hunters will stop you in your tracks and ask to take your picture and learn about your ways. it sure feels good to be recognized. where do they go with your picture, you'd wonder, i mean you never hear from them again.
turns out these guys turn around and sell your image to corporations who turn around and mass market it. so much for cool.
posted on May 2, 2001 - View this thread
Survivor is filled with crap for sale - so why can't I find that groovy Panama hat Colby wears for sale, anywhere?
posted on Apr 29, 2001 - View this thread
Gimmie a N-I-K-E! Okay, so this newest bit of marketing brilliance is just a proposal at this point, but it does raise the question "where will it end"? And considering that the athletes and venues themselves are already covered in logos, slapping a few on the cheerleaders seems relatively trivial.
Of course it's just not in sports. This February those of us in Seattle were treated to the sight of an enormous "Microsoft Xp Operating System" flag flying from the top of the Space Needle. The biggest outrage, to my mind, was the fact that no one in town seemed outraged in the slightest. Have we given up?
posted on Apr 9, 2001 - View this thread
View this ad or we shoot this dog: Forget CNET's poster-size adverts. The latest trend is a user agreement that requires visitors to view your banners.
What other websites will attempt to adopt this trend? And what will the backlash be? I for one won't go to sites that "require" me to view advertising.
Story towards bottom of the page
posted on Mar 31, 2001 - View this thread
Kathicam.com is fake! [NYTimes, free reg. req.] A new twist in advertising online? ESPN.com has created a fake website called kathicam.com, put up a blinding pink background and created a character who writes poetry, has a webcam, is sorta attractive, and hates ESPN.com. Each page of "kathi's" site has a prominent link to ESPN.com, and they've gotten a ton of click-through traffic. Inspired? Insipid?
posted on Feb 28, 2001 - View this thread
Advertising just got a little more "In Your Face" Story on a new monster.com banner ad that runs around the monitor talking to you.
posted on Feb 16, 2001 - View this thread
See the ad, pay, or go away. Is the free ride finally over? Will it really work this time?
posted on Feb 13, 2001 - View this thread
"You've got to be careful with midgets in Spandex."
posted on Aug 7, 2000 - View this thread
It'll never work.
posted on Jul 7, 2000 - View this thread
As if those "God billboards" weren't bad enough, "God" now wants to speak to the youth of the world via WuzupGod.com.
posted on May 23, 2000 - View this thread
The next wave in Internet Advertising in the post Blair-Witch era.
posted on May 12, 2000 - View this thread
Adventures in Consumer Stalking: Interactive TV "Broadcasters and advertisers, meanwhile, have long been eager to fire up interactive services, because they can know more about who is watching (and doing) what, and what consumers are buying. Targeted advertising with better response rates has long been a goal in the television industry."
posted on Feb 13, 2000 - View this thread
Here's a list of all the superbowl ads with their length, company, and ad agency that created them. I couldn't find this info anywhere on the web, so I'm pointing to a text file of the email that was sent. Here's a fun game: Count all the dot com's! Make bets on which dot com's will still be around next year!
posted on Jan 28, 2000 - View this thread
Carl wrote a great Industry Standard article lampooning online marketing, and I couldn't help but laugh at seeing a "B to B Convention" banner ad running at the end of it (screenshot).
posted on Jan 19, 2000 - View this thread
Nike this weekend will unveil a new 50-second commercial. The first 30 seconds will appear in a TV commercial before Saturday's Dolphins-Jaguars game. The second 20 seconds will be available at the Web site. The ad was created by Wieden & Kennedy of Portland.
posted on Jan 12, 2000 - View this thread
