Back in the day, Ken Segall
helped create Apple's Think Different campaign and
helped name the iMac. More recently he worked on JC Penney's
Yours Truly, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called
Ken Segall's Observatory, where he offers opinions on advertising and design geekery.
His take on Ron Johnson's failure is interesting, as is
this post on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from
Microsoft and
Dell, critiques terrible ads (from
Microsoft and
JC Penney and even
Apple, and comments on
whether skeuomorphism has its advantages. He's also
fond of
discussing product names. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
26 comments
Hooray! Great news for those who love to communicate - Microsoft have released a new version of their popular Windows/MSN/.NET
Messenger software! So, let's glance at the new features: there's a great new look with a
spinny logo thingy, and... and, erm... well... it's had some features
removed... like the ability to use third-party add-ons... and, oh but wait, there's new
pop-up advertising and alleged spy-ware! Oh...
posted by Pretty_Generic
on Nov 26, 2002 -
20 comments
More guerilla corporate advertising. So another
major technology company vandalizes a city (a la the peace-love-penguin thing) and gets a slap on the hand. Obviously, this company can afford any punishment that could come their way for mere vandalism, and the publicity about the punishment process itself just leads to even more free advertising for them. (Not to mention, the free advertising they're getting from people like me commenting on the publicity ;) ) Can anything be done to keep the judicial system from becoming a new advertising medium?
posted by badstone
on Oct 30, 2002 -
16 comments