The most cruel viral ad campaign yet.
Give your friend the experience of being stalked by a serial killer. Make sure to preview the very slick customized video generated first, before you decide whether you really want to do this to someone you like. [Yes, yes, viral advertising for some FX show, also Flash]
posted by blahblahblah
on Aug 14, 2007 -
Won't somebody please think of the children?
Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone
thinking of the children. The American Association of Pediatrics
(pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college". [more...]
posted by taz
on Sep 19, 2005 -
It has won recognition as "Best Interactive Viral" in the Viral Awards
. With all the viral1
marketing campaigns, comment spam, astroturfing3
, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "you know, like, reclaim the streets, or re-frame the conversation, or some damn thing
". Words of wisdom from our not-so-subservient chicken. [and, a bit more...]
posted by taz
on Mar 26, 2005 -
Heads are Gonna Roll
• Ford Motor Co. is pissed at ad agency Ogilvy & Mather
after O&M leaked a viral marketing ad for the Ford Sportka depicting "a realistic-looking orange cat climbing on top of the car and curiously poking its head into the open moon roof...The roof slides closed and the cat struggles briefly to escape before its headless body slides to the ground." Apparently Ford never authorized the commercial's (.mpg)
posted by dhoyt
on May 2, 2004 -
Underground marketing shills "put it in your life".
Big Fat co. sends 18-34yr olds into the world to act out ad dramas promoting products. "I feel so great, so real." (I'm not sure what the writer means by "facially attractive, in that asymmetrical sort of way," though.)[via null device
, NYT reg. req.]
Ten-day Ubik deodorant spray or Ubik roll-on ends worry of offending, brings you back where the happening is.
posted by aflakete
on Jul 16, 2001 -
Kathicam.com is fake! [NYTimes, free reg. req.]
A new twist in advertising online? ESPN.com has created a fake website called kathicam.com, put up a blinding pink background and created a character who writes poetry, has a webcam, is sorta attractive, and hates
ESPN.com. Each page of "kathi's" site has a prominent link to ESPN.com, and they've gotten a ton of click-through traffic. Inspired? Insipid?
posted by acridrabbit
on Feb 28, 2001 -