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"Those obnoxious intrusive ads that pay $42 a day are the only way a site like ours stays afloat."

A Transparent Attempt to Explain the Economics Behind Running a Pop-Culture Website and the Need to Run Intrusive Advertising The thing about display ads is that you are paid for about what they are worth, which is to say: $.30 per 1,000 impressions. Most people barely even notice them, so advertisers are not willing to pay you very much to run them...Instead, we have to use intrusive ads which are paid on a much larger scale, approximately $7.00 per 1,000 impressions. So, if a site like ours generates 100,000 impressions, that should be $700 a day. Awesome. We should be rich, right? Not so much. Pajiba previously. [via Slashfilm]
posted by mediareport on Apr 22, 2012 - 181 comments

 

"more overt sexuality, more exposed flesh"

American illustrator Coles Phillips became famous in 1908 for his "Fade-Away Girl" magazine covers, which caught the eye and saved money on color printing. He was a leader in creating "more modern, active and athletic images of women" after the prim poise of the Gibson Girl era. His later work became more overtly sexual, making him one of the first artists whose beautifully designed ads were "torn out of magazines and swiped out of store windows to become pin-ups on college dormitory walls." Some were considered scandalous. He died in 1927. Two long pages of Coles Phillips images. Six pages. Bio. Tumblr tag. More ads.
posted by mediareport on Mar 4, 2012 - 33 comments

19th century artistic printing

Beautifully designed, quirky, colorful late 19th-century "artistic" and "gaslight" printing at Dick Sheaff's ephemera pages. [via, via] [more inside]
posted by mediareport on Jun 8, 2009 - 11 comments

Taking aim at ESPN

Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months. A good read for folks interested in the business of sports, decreasing TV ratings for many leagues, the blurriness of the ad/news line and the difficulty of measuring eyeballs across media. [via Romenesko]
posted by mediareport on Mar 17, 2008 - 18 comments

Early Zionist propaganda posters

Beautiful early Zionist propaganda posters, courtesy of the Swann Galleries. The first 73 items in this large batch of vintage posters up for auction are related to Israel, Jews or anti-Semitism. [via Paperholic]
posted by mediareport on Feb 6, 2007 - 6 comments

Lobby card invasion

Lobby Card Invasion. A searchable collection of a wide variety of lobby cards for all kinds of interesting films. [via PCL LinkDump]
posted by mediareport on Jan 27, 2007 - 10 comments

The fabulous Petty Girls

12 months of George Petty pinups. And 16 more. Hell, have 5 pages worth. More about the Petty Girl, an advertising and pop culture icon with an often unfinished look who made her first appearance in Esquire in 1933 and whose elegant line quickly became famous. [via Bibi's Box, which has lots more Petty and pinup links] [warning: busty pinup girls]
posted by mediareport on Jan 18, 2007 - 23 comments

Google refuses anti-war ad

Google refuses "Who Would Jesus Bomb" AdWord from anti-war site Unknown News The search engine's evolving rationale in the case, posted along the left-hand side of the page, is interesting. [more inside]
posted by mediareport on Mar 22, 2003 - 29 comments

Billboards of Tehran

By their billboards ye shall know them: the Tehran street advertising collection. See Western luxuries, goofy icons and hardline Islamist and reformist propaganda compete for Iranian minds. Watch out for those changing Iranian ad standards, though. [via hoder]
posted by mediareport on Dec 28, 2002 - 8 comments

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