Earn $10 from home! Simply write about McDonalds for your blog. [via Public Address]
posted by meech on Oct 15, 2006 - 47 comments

Sony writes 'article' for Salon. In an effort to find new revenue streams, Salon has published an ad/article written by Sony Corp. National Geographic and Parent Soup have also published ad/articles, though the New York Times said no. While the articles do not directly reference Sony products, the feature people who do fascinating things with technology... technology which, it just so happens, is advertised conveniently right next to the technology featuring passage. Is this sort of thing ever ethical? If so, what sort of disclosures are necessary. Clearly the ad/articles are intended to appear to be regular content.
posted by 4easypayments on Dec 2, 2002 - 29 comments

Stupid new marketing word of the day: "Advertorial" (spotted on this NY Times page). Here's a screenshot - what exactly are they trying to say? Do their advertisements now contain editorial copy that should help shoppers make a more informed decision, or are they just trying to fool us into thinking these advertisements have more credibility because they are "editorialized"? (disclaimer: I hate marketing BS)
posted by mathowie on May 31, 2000 - 14 comments