Advertising trade paper ADWEEK is trying to handle 'viral marketing' and 'social media' the same way as it always handled TV commercials and magazine ads. So, it noted that one of the most successful 'social branding' promotions of the last six months was for Ian McKellan and Patrick Stewart on Broadway. Note: While McKellan was much more active on Facebook recently, Stewart has had many more MetaFilter FPPs (in fact, Ian's only post here was about him officiating at Stewart's wedding).
posted by oneswellfoop
on Apr 19, 2014 -
Best ad campaigns of the last 20 years Adweek posts its list of the 20 best ad campaigns over the last 20 years. Of the 20, two were single commercials rather than entire campaigns. One was Apple's "1984" ad; I won't spoil the other one for you.
posted by joaquim
on Jan 15, 2003 -