Even in the grips of the Great Recession, one industry's profits are bubbling up, pouring forth, and experiencing growth in market share, dollars spent, and profit: craft beer! [more inside]
Everyone knows America's Oldest Brewery is D.G. Yuengling & Son (and daughters) of Pottsville, PA (and Tampa, FL) This family owned brewery was established as the "Eagle Brewery" in 1829 by a German immigrant named David Gottlob Jüngling. After the original brewery burned down in 1831 it was relocated to its current location. It was built into a mountain with caves dug into the side, a common practice to preserve beer and to achieve the cool temperatures required to make lager before refrigeration. Yuengling spent most of its history as a small regional brewery and only began to attract national attention years after the launch of Yuengling Traditional Lager in 1987, which went on to become the flagship product of the company and now accounts for 80% of Yuengling's production. On the strength of that growth, and with other brewers being bought out by or outsourcing production to foreign companies, Yuengling has now passed The Boston Beer Company to claim the title of America's largest brewing company as well. In this globalized beer era where giants war for market share, products from America's new largest brewer are only available in 14 states.
Meet St. George Absinthe Verte, "the first American-made absinthe on the market in almost a century." Since Absinthe was legalized earlier this year, various brewers have moved into the market--but is is really the same thujone-enhanced drink that drove many-an-artist to madness?
Do you love beer? Do you really love beer? What’s your favorite beer? Have you ever made your own beer? The 168th Oktoberfest starts Saturday in Munich Germany. Six million visitors = six million liters of delicious, nutritious beer. I wish I were there instead of here.
The Shmaltz Brewing Company out of San Francisco is the brewer of He'brew, the Chosen Beer. Be sure to try the Sammy Davis, Jr., which is a cocktail of Guinness floating atop He'brew Genesis Ale. L'Chaim!