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Ballyhoo

A lot of old advertising, like the copy here, reads like literate AOL kids. They spell and capitalize and punctuate, but they're still hype machines stuck on exclamation marks and shouting and… boldface and underlines. Today, the fashion is for much shorter ad copy. If sound came along today, we'd come up with a catchphrase and call it a day. "Hear the difference." In 1929, if you didn’t have at least five catchphrases, some capitalized buzzwords, and several exclamation marks, you just weren't with it. [more inside]
posted by The Winsome Parker Lewis on Aug 20, 2010 - 6 comments

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