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The bands are even uniquely colored and monogrammed with your family members’ names so that they won’t get switched up. Why? Because they don’t want their database to get confused and think that you, a 45-year-old man, rode the teacups instead of your little son Timmy. This is one of the first examples I’ve seen of physical design (e.g., monogramming and coloring) for the sake of digital data purity.
If ever there was a testimony to the importance big data has achieved in business it’s this: We will now shape our physical world to create better streams of digital information.