"How do black women fight crime? They have abortions." "How do you stop a poofter from drowning? You take your foot off his head." These and other 'jokes' featured in an advertisement on The Gruen Transfer, an Australian television program focusing on advertising. The ad, part of a segment called 'The Pitch' which usually produces humorous ads, was banned by the ABC, but the national broadcaster has still allowed it to be viewed online, and hundreds have now seen it. The ad was designed to sell "fat pride", with creator Adam Hunt explaining his motivation behind the ad being to say "if you discriminate against somebody on the basis of their shape then you are no different to someone who is racist, homophobic or anti-Semitic." Debate has raged online if the ad is offensive and discriminatory, as the ABC has declared, and whether or not it was effective. Watch the ad and judge for yourself.