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19 posts tagged with apple and Advertising. (View popular tags)
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"a watchful eye on technology and marketing"

Back in the day, Ken Segall helped create Apple's Think Different campaign and helped name the iMac. More recently he worked on JC Penney's Yours Truly, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure is interesting, as is this post on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft and Dell, critiques terrible ads (from Microsoft and JC Penney and even Apple, and comments on whether skeuomorphism has its advantages. He's also fond of discussing product names. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich on May 3, 2013 - 26 comments

I need a name that's cutting-edge, like CutCo, EdgeCom, InterSlice...

"At the time, Groening was best known as the artist of the comic Life in Hell, as The Simpsons has not yet premiered. The brochure was titled, 'Who Needs a Computer Anyway' and interspersed Groening’s Life in Hell style illustrations with standard information on Apple’s Mac computers." Apple once hired Matt Groening to do some illustrations for them.
posted by gauche on Mar 4, 2013 - 36 comments

Apple Ads

Celebrity Apple TV Ads - One section of Every Apple TV Ads (ever made) [via iClarified]
posted by unliteral on Nov 27, 2012 - 14 comments

Think Different

The Real Story Behind Apple's 'Think Different' Campaign
posted by Artw on Dec 21, 2011 - 107 comments

“Toro is junk food for low income earners.”

"The Japanese Tradition" was a series of nine short, parody "How To" videos that gently mocked the formality of Japanese culture, from comedy duo Rahmens (ラーメンズ) and Japan Culture Lab. They're available on DVD, but nearly all of them can be seen on YouTube, including Sushi and Ocha (tea). [more inside]
posted by zarq on Aug 25, 2010 - 54 comments

It's not a product, it's a lifestyle

Lee Clow, the Chief Creative Officer at Apple’s ad agency TBWA, BFF of Steve Jobs, and “advertising’s art-director guru,” has decided to step down from his post. (Clow is also responsible for the Energizer Bunny and the Taco Bell Chihuahua.)

Here are ten of Flavorwire's favorite Apple campaigns.
posted by four panels on Nov 3, 2009 - 48 comments

Sienfeld wants you to buy Vista, Shatner wants you to buy a Vic 20

Celebrity computer endorsements throughout the ages.
posted by Artw on Aug 21, 2008 - 65 comments

Apple presses Ctrl-Eject on Cease & Desist machine for student's iPod ad

Student creates mock iPod ad. Apple comes a knocking. Ends happily this Sunday
posted by jaimev on Oct 26, 2007 - 40 comments

2008, not 1984

Vote different. Unauthorized Internet ad for Obama converts Apple Computer's '84 Super Bowl spot into a generational howl against Clinton's presidential bid. more
posted by caddis on Mar 18, 2007 - 98 comments

In the olden days, before 1984, not very many people used computers....

Apple Computer 1984 Newsweek Advertising Insert :: a complete scan of Apple's 16-page advertising insert in Newsweek magazine, introducing the new and revolutionary Macintosh computer.
posted by anastasiav on Apr 26, 2006 - 55 comments

"Come on baby, buy my SUV"

" Jim's ghost was in my ear, and I felt terrible". Like all top classic-rock franchises, The Doors can exploit a lucrative afterlife in television commercials. Offers keep coming in, such as the $15 million dangled by Cadillac last year to lease the song "Break On Through (to the Other Side)" to hawk its luxury SUVs. To the surprise of the corporation and the chagrin of his former bandmates, drummer John Densmore vetoed the idea. He said he did the same when Apple Computer called with a $4-million offer, and every time "some deodorant company wants to use 'Light My Fire.' "
posted by PenguinBukkake on Oct 5, 2005 - 119 comments

Best ads in 20 years

Best ad campaigns of the last 20 years Adweek posts its list of the 20 best ad campaigns over the last 20 years. Of the 20, two were single commercials rather than entire campaigns. One was Apple's "1984" ad; I won't spoil the other one for you.
posted by joaquim on Jan 15, 2003 - 14 comments

Switch Parody

Apple's own 'Switch' parody ads with Will Ferrell.
posted by Sal Amander on Nov 26, 2002 - 29 comments

The Apple Switch Ads

The Apple Switch Ads have been beamed to a galaxy far, far away. The fad has caught on. We now no longer need "Star Wars: Episode 3." I know why Anakin has... switched.
posted by mychai on Nov 6, 2002 - 18 comments

And my opponent was all like beepbeepbeepbeepbeep...

And my opponent was all like beepbeepbeepbeepbeep... Bob Ehrlich is running for governor of Maryland. Bob Ehrlich's ad agency has seen the Apple ads and likes what it sees. Bob Ehrlich and his agency think it would be a great idea to jump the Zeitgeist Train: "I used to be a Democrat, but I'm switching."
posted by baltimore on Oct 22, 2002 - 14 comments

Microsoft counters Mac's 'Switch' campaign

Microsoft counters Mac's 'Switch' campaign using the testimony of an unnamed 'freelance writer' who seems to be all sorts of things, including a stock photography model.
posted by Hall on Oct 14, 2002 - 51 comments

Ellen Feiss Apple ad pulled

Ellen Feiss Apple ad pulled reportedly because she seems "too stoned." You decide. I don't know about you, but it seems very "duuude, you're gettin' an apple!"
posted by mathowie on Jul 17, 2002 - 96 comments

Start Me Up Or Shut Me Down: Is Music Compromised And Cheapened By Its Use In Commercials?

Start Me Up Or Shut Me Down: Is Music Compromised And Cheapened By Its Use In Commercials? The Doors' John Densmore, writing in The Nation about why he refuses to accept Apple's and other companies' generous offers to use his band's songs, certainly thinks so. Is this an admirable example of integrity; precious vanity or just downright jejune?[More inside]
posted by MiguelCardoso on Jun 23, 2002 - 48 comments

Heh. Check out Apple's latest advertising stunt.

Heh. Check out Apple's latest advertising stunt. (humor)
posted by mathowie on Aug 13, 1999 - 0 comments

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