6 posts tagged with apple by Rory Marinich.
Displaying 1 through 6 of 6.
WWDC is almost upon us, and with it comes the live-streaming keynote, delivered at 10am PST, in which Apple traditionally announces new software (and sometimes something else to boot). Rumors of an iWatch abound, but just as intriguing is the popularly-believed notion that Apple will be introducing a new design to OS X which matches last year's iOS 7, breaking clean of the Aqua interface which has defined the Mac since January 2000. Rumors abound. [more inside]
At Apple's keynote presentation at the WWDC yesterday, scorn for Scott Forstall – their recently-fired VP of iOS software – ran rampant. His preference for skeuomorphic design (calendars that look like leather and so-on) was mocked repeatedly by Craig Federighi: “Look! Even without all that stitching, everything just stays in place.” But the real shocker was the completely redesigned iOS 7, created under the supervision of Jonathan Ive, who prior handled all of Apple's hardware design and none of its software. Previously Ive and Forstall were much at odds, reportedly refusing to even meet with each other—and it should be noted that Ives' famous idol, the legendary industrial designer Dieter Rams, famously rejected artificial wooden furnishings with his breakout design, the record player that was nicknamed "Snow White's Coffin" for its transparent lid. Forstall's ousting placed Ive in charge of interface as well as industrial design, and it was expected that the shift would lead to a change in iOS design philosophy. But the change was perhaps more radical than expected—a complete overhaul that looks simple to the point of cartoonishness, with abstracted icons and stark layouts. Some critics are already complaining that iOS 7 goes too far in the other direction; others note the deep rigor of its new rules-based design. You can hear Ive talk about his design here [warning: obnoxious Apple promo video]. And Apple threw its support behind Ive with an unexpectedly lovely short video about the design process [warning: possibly also obnoxious]: "We start to confuse convenience for joy, abundance with choice. There are a thousand no's for every yes."
Back in the day, Ken Segall helped create Apple's Think Different campaign and helped name the iMac. More recently he worked on JC Penney's Yours Truly, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure is interesting, as is this post on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft and Dell, critiques terrible ads (from Microsoft and JC Penney and even Apple, and comments on whether skeuomorphism has its advantages. He's also fond of discussing product names. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
Ron Johnson, who was responsible for Target and Apple's wildly successful retail chains, is now trying to reinvent the department store from the ground up as J. C. Penney's new CEO: divid[ing] stores into 100 shops that [...] will each be like its own small store. Surrounding the shops will be wide aisles that Johnson calls 'streets.' Along those pathways will be ice cream and coffee bars and wood tables with built-in iPad tablet computers that shoppers can use to surf online. But after quarter after quarter of heavy loss, some analysts think Johnson is destroying J. C. Penney. But they've predicted his failure before. More on Johnson's work with the Apple Store. Johnson himself on what he learned building the Apple Store.
Rick Santorum released an anti-Romney ad in January that borrows ahem liberally from Apple's famous 1984 ad. Weirdly, it also copies Apple's second Super Bowl advertisement, Lemmings, which was viewed as insulting to its audience and became a legendary failure. (Via Ken Segall, a former creative director at Apple who writes, "Note to Rick: if you’re going to copy Apple’s marketing success, try not to copy its failure as well.")
"We were like children with toy train sets. And that was part of the problem. It was such fun. Computing was not supposed to be fun." Stephen Fry visits Apple headquarters to preview the iPad; the resulting article is a sprawl that touches on hero worship, product history, and Douglas Adams, "the first person in Britain to own a Macintosh computer." [more inside]