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Graphic designer Susan Kare was responsible for much of the look of the original Mac operating system. Now, you can take a peek inside the notebook where she sketched out on graph paper the icons for cut and paste. (previously)
posted by Horace Rumpole on Nov 22, 2011 - 38 comments

In a New York Times op-ed called "You Love Your iPhone. Literally." branding consultant Martin Lindstrom says that his fMRI experiments show that iPhone users' brains "responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member ... they loved their iPhones." The piece has drawn intense criticism from neuroscientists, who have called it "complete crap", "terrible, terrible", and "truly hideous".
posted by Horace Rumpole on Oct 2, 2011 - 82 comments

The Shrine of Apple--a (sill in progress) archive of photos and specs for Apple's complete product history.
posted by Horace Rumpole on Aug 30, 2011 - 65 comments