Apple is going to have to rename it's AirPort for the Japanese market because of a previous trademark already issued for the name. They're going to call it AirMac instead. Hmmm... Seems to me they could have put a bit more oomph into it, like AirThang or AirConnector. Must have been pressed for time to get the thing launched.
Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface? Motter Tektura
Should Apple change its name? After all, they changed the way we use computers. They changed the way we design. They recently changed their logo. That would certainly be thinking different now, wouldn't it? Personally, I'd like them to change their minds and release a six-slot G4 chassis...
c|net's making fuss over the fact that Apple may be contemplating a more robust e-commerce play because it has recently registered domains such as shop-different.com and buy-different.com. Actually, I'm more interested in what the heck they might do with this one.