4 posts tagged with beer by robocop is bleeding.
Displaying 1 through 4 of 4.
Earlier this week, the Massachusetts Alcoholic Beverages Control Commission released an advisory (PDF) on the status of the farmer-brewer's license when they denied small craft brewer Idle Hands' application. The farmer-brewer's license has long been used by small (under 5,000 barrels/year) brewers as a cheaper alternative to the state's otherwise manufacturer's license. Even larger breweries, like Boston Beer Co., brewer of Samuel Adams, use it as it allows for on-site tastings. With the new advisory requiring that 50% of hops and grains be locally grown in Massachusetts, small brewers are worried about the fate of their businesses - without the ability to sell on premises, offer tastings, or self-distribute, many of the state's microbrews and brew pubs will no longer be able to operate. A meeting with the state treasurer, who oversees the ABCC, is planned.
Beer Labelizer. If a few pints of homebrew have sapped your graphic design skills (or if you never had any to begin with), you can design and print your own labels using this handy template system. (via) [more inside]
Last month, the makers of Monster Energy Drink (Warning: Flash, Ads) sent a cease and desist letter (PDF) to Rock Art Brewery, makers of The Vermonster beer. Brewer Matt Nadeau plans to fight back, even though such a fight would be nasty, time consuming, and very, very expensive. [more inside]
With tensions high on both sides, it might be time for a teachable moment. What made Pabst Blue Ribbon in alcoholic fuel of choice of the stereotypical hipster? Some think it is its No Marketing Marketing strategy. But Pabst's avoidance of advertising wasn't always the case (previously). Pabst marketed pretty heavily on TV back in the day, but given the quality of one of their final commercials, one could see why they gave it up. [more inside]