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Last month, the makers of Monster Energy Drink (Warning: Flash, Ads) sent a cease and desist letter (PDF) to Rock Art Brewery, makers of The Vermonster beer. Brewer Matt Nadeau plans to fight back, even though such a fight would be nasty, time consuming, and very, very expensive. [more inside]
posted by robocop is bleeding on Oct 14, 2009 - 79 comments

With tensions high on both sides, it might be time for a teachable moment. What made Pabst Blue Ribbon in alcoholic fuel of choice of the stereotypical hipster? Some think it is its No Marketing Marketing strategy. But Pabst's avoidance of advertising wasn't always the case (previously). Pabst marketed pretty heavily on TV back in the day, but given the quality of one of their final commercials, one could see why they gave it up. [more inside]
posted by robocop is bleeding on Jul 31, 2009 - 183 comments