A new generation of bike rental is here, where you pick up the bike where you start your ride and drop it off at the destination. Vélib' and Vélo'V are the high-profile, wildly successful products of the JCDecaux ad firm in the cities of Paris and Grand Lyon. Velib' provides 10,000 bikes for cheap hourly rental beginning this past summer. In exchange for fully underwriting the €90 million of expenses, JCDecaux wins exclusive rights to all the city's billboards. JCDecaux' rival Clear Channel beat them out of the gate by a couple months, opening Bicing in Barcelona to similar success, although at a smaller scale.
posted on Oct 8, 2007 - View this thread