Once every month, Jews bless the moon. Once every 28 years, they bless the sun! This custom dates back to the Talmud, but is also found in other sacred Jewish texts, such as The New York Times. Sometimes, there are misunderstandings. [pdf] Previously reserved to a pious handful of observant Jews, it's on the mainstream media radar this time around, possibly because of its environmental implications. Here's an interesting depiction of the ritual in modern American history, which explicitly deals with its connection to solar power.