MetaFilter posts tagged with blog and advertising

How To Save Media

reenum — Mon, 12 Oct 2009 08:56:09 -0800

How To Save Media Jason Ponti from Technology Review offers some suggestions as to how traditional print publishers might save themselves from becoming irrelevant.

Who's the blond?

three blind mice — Wed, 02 Jul 2008 02:42:15 -0800

This Spring Swedish super-blogger Blondinbella aka Isabella Löwengrip is causing a huge controversy in Sweden. 17 year old Isabella Löwengrip writes Sweden's most read and most discussed blog, Blondinbella. (Here is number two FWIW.) Löwengrip started blogging to recruit members to the political party Moderaterna (what passes for right wing in Sweden) but she discovered readers were far more interested in reading about what she was wearing. Another Swedish blogger writes: A journalist estimated that she makes five million kroner a year (about US900k) ads. She does have 200,000 readers a week, apparently - and that’s the same as some newspaper sites, which must terrify the newspapers. Regardless, the blog does appear to be one of the most popular in Sweden. According to Löwengrip herself, that’s because she “cares about her readers and doesn’t scare them away with a site that looks like a homepage from the 1990s”, and because she’s open and shares stories and photos from her life - unlike Swedish politicians. Blogger Kristine Lowe observes: I happened to mention how one clothing chain found Blondinbella (aka Isabella Löwengrip), one of Sweden's most read bloggers, especially useful in its marketing strategy. However, Blondinbella's business model is not only based on selling advertisement space, but also on being paid to write about products. Accused of covert advertising. "Löwengrip says her advertisers buy “package deals”, where she’s paid a fixed sum for writing about the product or company a certain number of times on her blog and making sure she mentions it if she’s interviewed on television or by a newspaper."

Osocio

divabat — Tue, 04 Dec 2007 01:57:46 -0800

Osocio is a blog that covers some of the best social marketing and non-profit advertising worldwide - whether it be through a careers fair, a "beauty" ad, or even through sex education.

i'm lovin' it!

meech — Sun, 15 Oct 2006 15:11:43 -0800

Earn $10 from home! Simply write about McDonalds for your blog. [via Public Address]

advergaming, newsgaming, political games, simulations and edutainment

thatwhichfalls — Sat, 27 Nov 2004 09:32:59 -0800

Water Cooler Games is a blog devoted to "video games with an agenda. It is about games that go beyond entertainment." They cover pretty much all you would expect from the recent furor over JFK Reloaded to Russian plans to create "patriotic video games in hopes to replace the popular DOOM".
Along the way they found time to play the single most unsafe for anywhere anyone might conceivably see what you were doing game - orgasm girl (link goes to the blog discussion, not directly to the game).

hilarity ensues

reklaw — Fri, 06 Aug 2004 18:48:24 -0800

Followup: Wired runs an article called "Fark Sells Out, France Surrenders". Drew Curtis writes a response (note the sycophantic totalfarkers and more annoyed normal-farkers) -- but, as the article says, "when pressed on the issue, Curtis refused to deny that Fark accepts payment for placement of links". Was this really a case of one sales rep getting "a little overenthusiastic"? Is Drew ever actually going to deny selling Fark out, or will he just keep writing non-responses detailing his plans for selling it out even more in the future?

Pink Bunny: Hip or myth?

joeclark — Tue, 04 Mar 2003 18:43:40 -0800

Pink Bunny’s LiveJournal Pink Bunny is a character in a film beginning principal photography this month, Crypto-Candida. If she isn’t real, how can her LiveJournal be?

dhartung — Tue, 13 Feb 2001 22:35:27 -0800

Jorn tries pay for play. Seeking to sell links near the top of his extremely-widely-read weblog Robot Wisdom, Jorn Barger has set an (experimental) $20 submission fee: you don't get considered if you don't pay, but if he approves of your site you get a link. (Actually, it's even more complicated than that, which is characteristic of the man.) There's even a $100 fee for certain commercial links. Jorn can do what he likes, of course, but how well do you think this might work?

premiumpolar — Tue, 21 Mar 2000 15:54:13 -0800

I have seen the future of advertising, and it is PP * blog. My ultra-top-secret advertising scheme is finally let out of the box. Okay, so it might not be the future of advertising, but it IS a sleezy scheme on my part to help get both me AND you more visibility in the weblog dept.