John and Sherry Petersik built a cult following with their website, Young House Love. Then they tried to walk away. The couple behind Young House Love on the process of falling down the rabbit hole from lifestyle bloggers, to full time "brand," and the burnout that resulted. Related, Heather Armstrong (a.k.a. Dooce) on "Why the 'Queen of the Mommy Bloggers' had to quit." [more inside]
Maria Popova's Brain Pickings is a very popular blog with over 500,000 visitors to her website every month. "Brain Pickings provides the bulk of her income. She eschews ads on the site, but openly solicits donations..."* "But there’s something Ms. Popova doesn’t mention in her appeals to donors, amid her talk of operating 'ad-free.' She might not run banner ads, but she appears to earn income from affiliate links. You read a glowing review, you click through to order the book, and Ms. Popova gets a commission. The accusation comes from an anonymous Tumblr [update: he has now named himself as Tom Bleymaier]..."* [more inside]
Why Does the FTC Mandate that Bloggers Disclose Freebies & Samples When Print Writers/Editors Don't Have To? Racked.com Asks an FTC Lawyer. Last year, Ann Taylor was investigated for offering giftcards to bloggers they failed to disclosed (the investigation was closed without enforcement).
Why Gawker Nick Denton is a genius - he can smell the page views!. The redesign he's championed (previously) is a convoluted nightmare which breaks the web and left blog posts unindexed Google. Page views are in the toilet. He may loose that bet. It doesn't matter, Nick Denton is a genius. Look, pictures of a naked man!
With it's new redesign Gawker, and it's affiliates, will be moving away from being blogs. They want to be like Television.
Sandeep Makam is an advertising copywriter who lives in India - his Blog is called twenty-four, and it's devoted to displaying the most interesting global print advertising he runs across. A couple of my favorites so far include this Red Cross spot for the ongoing victims of Chernobyl (click on the images to get the full size), and this great bit of typographic fun. More favorites listed inside. Similar, previously.
Remember this? It has won recognition as "Best Interactive Viral" in the Viral Awards. With all the viral1 and stealth2 marketing campaigns, comment spam, astroturfing3, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "you know, like, reclaim the streets, or re-frame the conversation, or some damn thing". Words of wisdom from our not-so-subservient chicken. [and, a bit more...]
Sorry Matt, you can't post in this thread. Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.
Jorn tries pay for play. Seeking to sell links near the top of his extremely-widely-read weblog Robot Wisdom, Jorn Barger has set an (experimental) $20 submission fee: you don't get considered if you don't pay, but if he approves of your site you get a link. (Actually, it's even more complicated than that, which is characteristic of the man.) There's even a $100 fee for certain commercial links. Jorn can do what he likes, of course, but how well do you think this might work?
bla-bla.com and grrl.com (a new chickclick style portal from womensforum.com) are on the hunt for independent female sites to lump together and sell off to their advertisers. what have your experiences been with .commers? how do you feel about advertising on yr own site? what kind of money is actually earnt from being part of a portal (which seems to be their major selling point)? what resources are available to independent site owners? perhaps another branch of the metafilter community could be dedicated to informing people about what does happen when a site signs on to a portal business, and what the alternatives are.