Much has been made of the ethics of bloggers who receive compensation -- usually in the form of demo units and trial versions of products -- in exchange for reviewing those products, often with the implicit understanding that the review is a positive one. These questions prompted an FTC investigation, and last fall the agency revised their
formal guidelines governing endorsements and testimonials to include bloggers or other "word-of-mouth" marketers. The Interactive Agency Bureau maintains that the guidelines are unconstitutional, and is calling for the FTC to
rescind the rules as they apply to bloggers and other online outlets. The latest casualty? An intern at TechCrunch asked for a MacBook Air in exchange for a post. In the wake of this revelation, TechCrunch fired the intern and issued a
formal apology. To his credit, the intern has posted his own
mea culpa.
posted by shiu mai baby
on Feb 5, 2010 -
69 comments
An Indonesian TV crew was invited to Malaysia for their Visit Malaysia Year 2007 campaign but encountered many problems.
They write up about it - and start a flurry of comments and controversy across the Malaysian government about blogging. [more inside]
posted by divabat
on Apr 6, 2007 -
14 comments
CBC Blogging Manifesto Tired of waiting for CBC, Canada’s national public broadcaster, to come up with a blogging policy, CBC bloggers – including the infamous pseudonymous blogger
A. Ouimet – charge ahead and write one themselves.
posted by joeclark
on Aug 13, 2006 -
12 comments
