'It was an instant success,' Stan says. 'It's not surprising, because it meets all the criteria of a good gag. It's very cheap to make, so you could make a decent profit on it. It sells for a very cheap price, so it's easy to sell. And people just went after it. The numbers we hear tend to vary, but the story is it initially sold about 100,000 units a year, which, at the time, was a lot. Fishlove did very well with it.' The Inside Scoop on the Fake Barf Industry.