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grouse (2)

"What do we see when we look straight at the sun and then close our eyes? That's right, a bright moving disk that lasts several seconds. Every child knows this afterimage effect. We use the afterimage effect for a completely new brand experience, for the first advertising commercial that doesn't use a directly visible logo, but by doing so generates a more intensive connection to the target group. We developed a cinema ad for BMW motorcycles that turns spectators into astonished fans. It does this by using an afterimage of the brand to literally get inside people's heads."
posted by grouse on Dec 18, 2010 - 55 comments

Google delists bmw.de. Google employee Matt Cutts reports on the removal of BMW's German web site from Google's index as a punishment for using webspam techniques to increase its search engine ranking. Webmasters and search engine optimizers discuss the issue at WebmasterWorld (no subscription necessary, just follow the link on the page) with a predictable mix of attaboys and dismay at Google's power.
posted by grouse on Feb 6, 2006 - 32 comments