Why is the Planet Fitness chain of health clubs trying to alienate people who love to work out? [Via Slate.com] "Maybe you've seen the one where a greased up Schwarzenegger-type swaggers through the gym repeating the mantra, "I pick things up and put them down." Or the one where another "lunk"—that's what Planet Fitness calls these sorts of people—struggles to tie his shoes. A third shows a screaming gym buffoon as he fills out a membership application, flexing and making sound effects as if he's maxing out on the squat rack. "Not his planet, yours," reads the tag line."
posted by Fizz on May 9, 2011 - 187 comments

When beefcake and robots collide. (QT clips, NSFW)
posted by madamjujujive on May 25, 2005 - 25 comments

Who's in the mood for some crunches!!!? Alright everybody, time to FEEL THE BURN!!!
posted by jeremias on Jan 23, 2005 - 17 comments

The Golden Age of Iron Men - Online Physical Culture Musem

Complete scans of an odd and very large collection of muscle/fitness publications and profiles of the authors, all from the early part of the century.
posted by dobbs on Oct 9, 2004 - 6 comments