Can using different types of models benefit brands? Ben Barry discusses his Ph.D. research in Elle Canada, making a business case for diversity in fashion: women increased their purchase intentions when they saw models who reflected their size, age, and race. Jezebel summarizes, "Barry's research... casts doubt on the age-old theory that people buy things because advertising stokes their insecurities, creating a need that can only be filled by the advertised product. It suggests that advertising can work by inducing in the consumer feelings of affinity for and identification with the people shown in the ad."
posted by flex
on May 20, 2012 -
Vogue Italia relaunched their website last week (in Italian and English / pictures on the site may be NSFW,) with three new subsites catering to specific fashion industry demographics: Vogue Curvy (focusing on plus-sized models, actresses and celebrities,) Vogue Black (men and women of color,) and Vogue Talents (veteran and up-and-coming designers. "Talents" also encourages hopeful designers to submit their work for review.) "Curvy" and "Black" in particular have received some positive and negative attention and some wonder whether separating those two fashion categories is truly inclusive. Vogue responds.
posted by zarq
on Mar 1, 2010 -
Everybody Vogue. Well, really just the thin people. Vogue Magazine gets a tongue-lashing from Slate. Seems the fashion mag attempted a "body diversity" issue, but their idea of a large-size model is a size 8. Excerpt: "If "tall" and "short" and "pregnant" are body types, and Minnie Driver is "curvy," there's no need to admit the existence of the bottom-heavy, let alone try to dress the poor bastards."
posted by GaelFC
on Apr 2, 2002 -