"Today, there are a lot more choices than the original Jogbra jock strap design. In fact, as anybody who has gone shopping for a sports bra recently can attest, there is an overwhelming number of choices, from strappy yoga designs to padded cups to the classic racerback. But the choices women face come down to two main categories: compression bras and encapsulation bras."
This Is What It’s Like To Get Fit For A Bra At Six Different Stores: Kristin Chirico goes on a bra crawl. (SLBuzzFeed, lots of bra photos) [more inside]
In recent years, many women will have noticed new articles insisting that most of us wear bras that don't fit and that women should measure themselves in a new way. But the sizes that are easily and cheaply available to women are nowhere near the sizes that these experts insist women should be wearing. How did this state of affairs come to be? It turns out the answer lies in the history of bra manufacture. [more inside]
Award-winning Austin lingerie shop Petticoat Fair specializes in hard-to-fit bra sizes. Recently a trans woman was turned away from the shop and started social media protest and boycott campaign, swamping the store's Yelp page with negative reviews. The owner issued a controversial apology and plans to meet with the Transgender Education Network Of Texas to work out a better policy. The story started to percolate through national news and commentary and sites. Meanwhile, the original complainant has called off the official boycott and the store has promised to issue a new policy in the near future. [more inside]
Bras in Space: The Incredible True Story Behind Upcoming Film "Spacesuit"
When we think of the Apollo 11 moon landing, what do we think of? President Kennedy’s bold vision. Neil Armstrong and Buzz Aldrin’s heroism (unfortunately we rarely think about Command Module Pilot Michael Collins). Perhaps we even think of the incredible engineers, rocket scientists, astrophysicists and all the other geniuses at NASA who made it possible. Now we want you to think about your grandma’s bra.[more inside]
A team of Austrian archaeologists has discovered four bras from the 1400s. It reveals that women wore the garment some 500 years before fashion historians thought it was invented.
Bratabase is a crowdsourced "bra database" made to help women find the right bra (interview with the creator). According to many studies, over 80% of women aren't wearing the correct bra size: "there's a lot of misinformation about bras out there". For instance, D cups just aren't that big ("Clearly there are a whole lot more D+ cups out there than people assume") and not all D cups are the same size ("from left to right 30D, 32D, 34D, 36D, 38D. Five different band lengths, five different cup volumes. All D Cups"). Most of these links contain photos and therefore may be NSFWish for some. [more inside]
The latest fun, gimmicky bra from Japanese lingerie maker Triumph International grows rice. Promo Videos (SFW, YT) [more inside]
This year's winners of the Ig Nobel prizes are a bumper crop of wild and crazy SCIENCE!, featuring sword-swallowing, knuckle-cracking, benefits of cow-naming, pregnant women NOT tipping over, a household use for giant panda poop (take that, Packham), diamonds made from tequila, a brassiere that can be used as TWO gas masks, "Ireland's Worst Driver", Icelandic banks, Zimbabwean currency, and a 'Peace Prize' earned by hitting people over the heads with beer bottles (and comparing the effects of empty vs. full bottles) (related inquiry)
Corsets - a very comprehensive collection of information about foundation garments. The site is generously illustrated, so it may be NSFW.
From the Golden Age of TV commercial jingles, variations on a lyric theme: Wonderbra ads from 1968 (#1), 1968 (#2), 1969, 1974, 1975, and 1979, all served up in the groovy pop aesthetic of those fabulous decades! It's a wonderful thing. [lyrics inside]
Enlighted: This is a difficult piece to describe. Part bra, part sculpture, part social disturbance. As a vague description, we'll call it the 'nerve' bra, but it's really so much more.
The Shock Absorber Bounce-o-Meter is *definitely* NSFW, but sure is a lot of fun. Choose your cup size, then your level of activity, and you will be presented with naked breasts, breasts in a normal bra and breasts in the Shock Absorber bra side by side...all the while doing some exercise to get things jiggling.
What do Windows XP and lingerie have in common? Quite a lot, according to Microsoft. The Register reports that MS is taking full advantage of the fact that sex sells with their latest Swiss ad. There's only one problem - the commercial doesn't make any sense.
A real miracle bra!? The device consists of two plastic domes, a microprocessor-controlled vacuum pump, and a sports bra to hold it all in place. The pump applies gentle suction, no more than the difference in atmospheric pressure between street level and the top of a tall building. Worn for ten hours a day for ten weeks, it increased the size of women's breasts by an average of 100 cubic centimeters, or approximately one cup size. The bra that keeps on giving.
Worried about those horny teenage boys going out with your daughter? [ Courtesy of Flowerhead, though I suppose it really *should* have been courtesy of Charlotte... ]