How Madewell Bought and Sold My Family's History: In 1937, my great-grandfather started a workwear company in New England called Madewell. In 2006, 17 years after the last factory shut down, J.Crew relaunched a women’s clothing company with the same name and logo, based on a 50-year history in which it had no part. (single link buzzfeed)
Steve Lovelace created a map that shows the corporation that best represents each state of the US.
The stereotypes about Africa/Africans are too many to list here. They’re mostly negative, myopic depictions that focus on war, famine, abject poverty, disease, and corruption. In other oversimplifications, Africans are written up as model immigrants, overachieving geniuses, or displaced chiefs moonlighting as gas station attendants. Outside of these caricatures, many Africans are going to work and school, voting in their local elections, and spending way too much time on Facebook. And they’re over the ignorance that has collectively miscast them. In response, a swelling movement of young Africans are launching concerted efforts to wrest the image of Africa from entities and interests that don’t promote a balanced understanding of the continent.
Branded For Life: what it's like to be the face of a brand. (Interesting fact: Andrew Olcott - probably better known as "Smiling Bob," the face of Enzyte - also works as a visual artist.)
Archibald Query 's creation, Marshmallow Fluff, followed a winding path to household name. Most famous as a component of the Fluffernutter sandwich, this icon of New England cuisine appears in hundreds of other recipes, including whoopie pies and Mamie Eisenhower's Never Fail Fudge. You can even try making it yourself. . Other homages include the pop-style "Fluffart" of Susan Olsen, perhaps better known to us as the Brady Bunch's Cindy; some video tributes, and the What the Fluff? Festival in Somerville, MA (previously),
India mourns Dr Verghese Kurien who passed away today at age 90. If you have eaten butter in India, or been able to add a spot of milk to your tea, then you've experienced the impact of Operation Flood — the largest dairy development program in the world. Operation Flood helped India become the world's largest milk producer by 2010–11, with close to 17 percent of the global production. Gujarat-based co-operative, the "Anand Milk Union Limited", often called Amul, was the engine behind the success of the programme. While much more can be said about Dr Kurien's work with dairy farmers, cooperatives, milk production as well as his awards and honours, his best known legacy is perhaps the creation of the Amul brand. The little girl who knew just how to poke India's funny bone has her very own Previously.
Not content with displacing the poor, menacing photographers and blocking ambulances the london olympics now wants ground-to-air missiles, presumably to shoot down rogue skywriters who might misuse it's brand.
Before naming your startup, read this. "This guide is divided into three, independent sections: Why Bad Names Hurt You, Coming Up With Names, and Examples of Strong and Weak Names." [more inside]
Why does Futura work here but Slanted Futura doesn't? Enter FONTS IN USE: A breakdown, explanation and appreciation of type design out in the real world.
When you receive your Logonom logo, you’re not just opening a symbol, a brand or a small representation of you, you’re also opening peace of mind. And that’s something we’ve worked hard for 113 years to pack into each and every box.
Redesigning Valentine's Day. Brand New - a site dedicated to analysis of corporate brand identity - was asked to redesign VDay by Studio 360. [more inside]
Keep Burberry British. The 150 years old very british brand is now under a new management that decided to ...*surprise* move production to China closing Treorchy plant, firing 310 workers , despite a 25% increase in profits ! Celebrities from Prince Charles to Tom Jones are supporting the protest.
GamerDad, a site which has been around since 2003 (and is a registered trademark), has been a source of amusement and reviews for parents who play games, and parents who want to know what their kids are playing. Microsoft decided that they liked the name so much, they would steal it. But at least they had the courtesy to admit they knew about GamerDad before they stole the name.
Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes how they do it and who they’ve done it for. Igor’s naming taxonomy charts for various products (including one for the company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was a bad idea. And don’t miss Igor’s two blogs (metablogged here): Snark Hunting, “all about naming and branding in popular culture” and Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
Beyond Benetton and Betty Crocker: This Boston Globe article suggests a new age of multicultural marketing is upon us, with ethnically cagey Vin Diesel at the forefront. Instead of "United Nations"-style ads in which each actor is selected to represent a different group, the new style is towards ambiguity, as in the nonspecifically "ethnic" Barbies, or more casual, offhanded reference to race, as in the "Whassup?" Budweiser ads. Does this new "color-blindness" say anything about real social change, or is it just trendy hucksterism? Meanwhile, some very tired sexist chestnuts continue to appear in ads: despite her full time job and gleaming SUV, Mom still relies on classic brands to keep house and make dinner, still solely her responsibilities in TV-land. What gives?
BBC 2 are axing their current channel idents One of the pleasures of this UKtv channel is seeing how they'll be banging, crashing or stretching that little number two. Is this a revolutionary development or just another example of meddling from a channel which is having trouble finding an identity within the UK's multi-channel future?
Does the Star Trek Coffee pose a threat to Starbucks?
The new MSN logo (the butterfly) is quite attractive.
Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface? Motter Tektura