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Branding Nick at Nite

"Knowing we are watching something that doesn't fit in today's world and being completely self-conscious about our enjoyment of it is the essence of Nick-At-Nites's appeal." Fascinating memo from 1987 about Nick at Nite's brand and positioning. [more inside]
posted by roll truck roll on Apr 15, 2014 - 51 comments

 

Yes, Kazakhstan should change its name. This map shows why.

"Life-long Kazakhstan President Nursultan Nazarbayev has suggested changing his country's name to make it friendlier to investors and tourists. It's obviously a little silly to change your country's name for marketing purposes. But there may be more meaningful reasons for the country to change its name..." An interesting perspective from Max Fisher at the Washington Post.
posted by paleyellowwithorange on Feb 11, 2014 - 33 comments

A well needed refresh for the Santa brand

*Santa* is the industry standard for child-centric gift-delivery solutions
posted by rolo on Dec 9, 2013 - 53 comments

What Damage Control is Like When the Name of Your Product Is "666"

From the depths of the old internet (Deuce of Clubs), here is a prank call to the Monticello Drug Company about their "666" Cough Preparation, which was followed up by a cease-and-desist letter to the site, and explained the source of the "666" branding. DoC replied, and received letters of support from folks, including the CEO of Montiecello, who found the whole thing to be a laugh. The CEO also sent weird labels to the Deuce of Clubs, including a box of/for "Ghost Scent," a re-labeled version of a body odor eliminator that was initially intended for older individuals, but found a following with hunters. To finish this journey into the internet past, DoC collected images of products, and a painting of a rural scene, complete with a "666 Cold Tablets" sign on a tree. [more inside]
posted by filthy light thief on Aug 14, 2013 - 19 comments

*drumroll*

Yahoo! is getting a new logo—in a month. Until then, it's showing off a new logo every day. You can see the first five days' photos on their blog.
posted by Rory Marinich on Aug 11, 2013 - 116 comments

A Game of Brands

Game of Brands: The Game of Thrones Houses as Modern Corporations (Article contains spoilers if you're not up on the end of the current season of the series.) Ads, logos, the whole thing, for such companies as Air Targaeryen, the Lannister Investment Group... [more inside]
posted by mephron on Jul 29, 2013 - 35 comments

The Corporate States of America

Steve Lovelace created a map that shows the corporation that best represents each state of the US.
posted by reenum on Jun 30, 2013 - 96 comments

Fitch the Homeless

One man's attempt to rebrand Abercrombie & Fitch as "The World's Number One Brand of Homeless Apparel". SLYT
posted by dobbs on May 14, 2013 - 49 comments

"a watchful eye on technology and marketing"

Back in the day, Ken Segall helped create Apple's Think Different campaign and helped name the iMac. More recently he worked on JC Penney's Yours Truly, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure is interesting, as is this post on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft and Dell, critiques terrible ads (from Microsoft and JC Penney and even Apple, and comments on whether skeuomorphism has its advantages. He's also fond of discussing product names. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich on May 3, 2013 - 26 comments

A Step Beyond Product Placement

Branded Superheroes: sponsorships and marketing deals.
posted by OmieWise on Apr 25, 2013 - 32 comments

An unexpected gathering of bricks

What It Takes to Build a Lego Hobbit [cached version] - How Lego's An Unexpected Gathering was designed from the 2,700 pieces of the modern Lego "system of play", which remains compatible with a brick design that goes back to 1958. Despite worries that the stacking brick system has become less creative, a persistant series of complaints that have spawned their own bingo card, it remains hugely popular, in part through quality control and clever licensing. The Lego Bag-End house also comes in a life size version.
posted by Artw on Dec 23, 2012 - 41 comments

Librarians are doing it for themselves

What really concerns librarians; what do they discuss when they self-organise and decide for themselves? After the inaugural UK event, the second UK Librarycamp, with around 200 attendees, was recently held; reflections by Frank Norman, Carolin Schneider [1] [2], Sarah Wolfenden, Amy Faye Finnegan, Shambrarian Knights, Michelle, Jennifer Yellin, Jenni Hughes, Bookshelf Guardian, Amy Cross-Menzies and Simon Barron, and by one of the organisers. [more inside]
posted by Wordshore on Nov 1, 2012 - 10 comments

teenage girls: "...they haven’t been living, they’ve been performing."

Teenage girls try to navigate the minefields of desirability, attractiveness, and self-objectification in the age of Facebook. [more inside]
posted by flex on Oct 23, 2012 - 80 comments

Branding the US Presidents: USG - The Butcher

Branding the US Presidents. [via]
posted by cashman on Oct 17, 2012 - 68 comments

Not like the Queen, but like John Hurt

"We thought we were hosts like the queen is at a posh garden party, when actually we're hosts in the way that John Hurt is in Alien." As the Olympics approach, the scandals, inconveniences, mistakes and problems keep mounting, ranging from the frustrating through the comic to the tragic. For your appreciation, a picture of the London Olympics 2012. [more inside]
posted by outlier on Jul 16, 2012 - 300 comments

The Next Microsoft

The Next Microsoft - A 3 day experiment in rebranding Microsoft by art student Andrew Kim.
posted by Artw on Jul 6, 2012 - 76 comments

Filler Up

The gas station of the future? With ten million in venture capital and more that twenty million in dollars in grants, the fueling station of the future does not offer electricity or natural gas.
posted by vozworth on Jun 2, 2012 - 38 comments

We Start With Color

Are you curious how the brand of a large suite of complementary products is developed? It's more interesting than you might think. Adobe describes the decisions that went into the new icons, splash screens, and other brand elements of Creative Suite 6.
posted by gilrain on May 25, 2012 - 23 comments

Logos

Hipster Branding. Via
posted by beisny on May 1, 2012 - 64 comments

How to name your startup (and how not to)

Before naming your startup, read this. "This guide is divided into three, independent sections: Why Bad Names Hurt You, Coming Up With Names, and Examples of Strong and Weak Names." [more inside]
posted by beagle on Apr 22, 2012 - 57 comments

The Pepsi Paradox

How the Brain Reveals Why We Buy. "Most of us know that branding palpably influences our choices and shopping habits, but researchers suspect that branding can also fundamentally change the way we comprehend sense impressions. At least that is the obvious conclusion to be drawn from the only (so far) classic study in neuromarketing, a fascinating study of what can be called the Pepsi paradox. " [more inside]
posted by marienbad on Feb 3, 2012 - 23 comments

A Cheetah...A Cheetah...A Cheetah

The World of Corporate Logos as Seen By a Five-Year Old (SLYT)
posted by mcstayinskool on Jan 31, 2012 - 86 comments

More Budweiser than Bud Light

"Gridiron League is a collection of idealized NFL insignias that pay tribute to each team's history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league's founding principles through the symbols that we, as football fans, identify with most." [more inside]
posted by Doleful Creature on Jan 25, 2012 - 45 comments

Branding 10,000 Lakes

Designer Nicole Meyer intends to create an unique logo for each and one of Minnesota's 10,000 lakes. The index makes navigation easier. [more inside]
posted by Foci for Analysis on Jan 3, 2012 - 44 comments

Naming our kids like products and our products like kids

Laura Wattenberg of The Baby Name Wizard has announced 2011's Name of the Year. And the winner is... Siri. [more inside]
posted by Anyamatopoeia on Dec 15, 2011 - 57 comments

Chrysler Blue from World War II

"Tanks Are Mighty Fine Things!" And Other Tales Of Truthiness... At the end of World War II, Chrysler sent small hardbound books to shareholders chronicling ways the company had contributed to the war effort. Two have now been placed online at the Chrysler Imperial Club's website: "Tanks are Mighty Fine Things" and "A War Job 'Thought Impossible' (The story of the Chrysler-Sperry Gyro-Compass)" (Via) [more inside]
posted by zarq on Sep 6, 2011 - 15 comments

Orange you glad you got your Nickelodeon?

Two and a half years ago, we explored the early history of Cartoon Network... but it wasn't the only player in the youth television game. As a matter of fact, Fred Seibert -- the man responsible for the most inventive projects discussed in that post -- first stretched his creative legs at the network's truly venerable forerunner: Nickelodeon. Founded as Pinwheel, a six-hour block on Warner Cable's innovative QUBE system, this humble channel struggled for years before Seibert's innovative branding work transformed it into a national icon and capstone of a media empire. Much has changed since then, from the mascots and game shows to the versatile orange "splat." But starting tonight in response to popular demand, the network is looking back with a summer programming block dedicated to the greatest hits of the 1990s, including Hey Arnold!, Rocko's Modern Life, The Adventures of Pete & Pete, The Ren & Stimpy Show, Double Dare, Are You Afraid of the Dark?, Legends of the Hidden Temple, and All That. To celebrate, look inside for the complete story of the early days of the network that incensed the religious right, brought doo-wop to television, and slimed a million fans -- the golden age of Nickelodeon. (warning: monster post inside) [more inside]
posted by Rhaomi on Jul 25, 2011 - 116 comments

Tastes like Summer's Eve

You've probably heard of Ed Hardy clothing, but did you know that there is also a full range of Ed Hardy beverages? [more inside]
posted by superquail on May 31, 2011 - 98 comments

Tarnishing the world's largest and most liquid exchange.

Back on November 23rd, TPMMuckraker ran an article titled “‘Eager Beaver’ FBI Agent’s Attempt To Flip Witness Exposed Feds’ Big Insider Trading Case.” That article (about a prematurely blown, ongoing investigation of allegations of insider trading centered on Goldman Sachs) was illustrated with a photograph of the New York Stock Exchange. Yesterday, TPM Media LLC (dba TPMMuckraker) received a cease and desist letter regarding that photo. [more inside]
posted by kipmanley on May 26, 2011 - 49 comments

Our Home and Native Re-Brand

Public servants from four different departments have confirmed to The Canadian Press that they received a directive late last year that the words "Government of Canada" in federal communications be replaced with "Harper Government." [more inside]
posted by Hoopo on Mar 4, 2011 - 90 comments

Hail, Kabletown!

On the heels of the Comcast/NBC merger, NBCUniversal have unveiled their new logo. Astute viewers will note that there's something missing from it.
posted by schmod on Feb 1, 2011 - 71 comments

Starbucks introduces a new logo

Starbucks unveils a new logo. They're taking a no-words branding approach. [more inside]
posted by litnerd on Jan 5, 2011 - 142 comments

"The key learning from this was that *Santa* IS brand. PARTLY literally and TOTALLY metaphorically."

*Santa* is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well. Santa winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness. It begins with the Hiss of Power and ends with the Ah of Surprise. *Santa* is.
posted by creeky on Dec 16, 2010 - 18 comments

William Gibson interviewed in The Vulture

William Gibson offers interesting perceptions of our world The insight on the connection between the perceived threat from terrorism (not his term) and the attraction of lottery tickets (about half-way down) pushed me over to post this, but the rest of it is worth your time, too.
posted by mojohand on Dec 5, 2010 - 82 comments

Imagine Later

The Sci Fi/SyFy rebrand (previously) - was it a success? Yes and No.
posted by Artw on Nov 30, 2010 - 74 comments

(blue)OOOO(yellow)OOOOOO

Unevolved Brands. Taking well known corporate logos and simplifying them into colored circles. How many can you still recognize? [more inside]
posted by kmz on Nov 8, 2010 - 25 comments

Pepsi Blue Square

Introducing the new Gap logo.
posted by naju on Oct 6, 2010 - 223 comments

Mooing Vuitton in the verdant fields of a mall.

"What was lost in the realm of economic exchange is reclaimed in the realm of cultural/semiotic performance. Branding also identifies the product relative to the chain of signifiers constituting its brand “family,” in the same way that ranchers brand livestock with the sign of their ranch." [via]
posted by nickrussell on Sep 15, 2010 - 11 comments

Who isn’t familiar with that wonderful yellow frame?

The Timeless Beauty of National Geographic (and it's not about the photographs!)
posted by desjardins on Aug 19, 2010 - 25 comments

Big Ol' Jet Airliner

Time-lapse assembly video of Southwest Airlines' newest specialty jet, Florida One.
posted by mattdidthat on Apr 26, 2010 - 36 comments

“Tampon is not a dirty word, and neither is vagina."

After decades of selling tampons and "sanitary products" with ads containing nebulous, euphemistic images and language, Kotex launched a new product line, 'U by Kotex' and a 'Declaration of Real Talk Campaign' to encourage girls and women to speak about menstruation without embarrassment. Ironically, their ad was rejected by the major US television networks for mentioning the word 'vagina'. Here's the 'safe for the viewing public' version. / YT channel. [more inside]
posted by zarq on Mar 18, 2010 - 193 comments

Brand New V Day!

Redesigning Valentine's Day. Brand New - a site dedicated to analysis of corporate brand identity - was asked to redesign VDay by Studio 360. [more inside]
posted by crossoverman on Feb 12, 2010 - 34 comments

Macaroni and Boom

Kraft Macaroni & Cheese will be the official sponsor of A Cheddar Explosion: The Demolition of Texas Stadium.
posted by GatorDavid on Jan 5, 2010 - 44 comments

I blow up the dharma like what

The Sickest Buddhist - Arj Barker from The Flight of the Conchords does a rap skewering of materialism in Western Buddhism. (via) Brad Warner offers a more serious critique of "satori porn" (sfw) Beliefnet talks about the branding of Buddhism, where it's used to market everything from mp3 players to perfume to bars to ... toilet paper holders?
posted by desjardins on Dec 11, 2009 - 61 comments

Meet the new Aol. It's not your mom's AOL. Wait, maybe it is.

Remember AOL Time Warner, the poster child of dotcom corporate hubris? It's still around, if only for a few more days. On December 9, the current media megacorp will fraction off former computer network behemoth AOL as a web portal firm and online brand. And what will that brand be? It will be a stock photo superimposed with a white Helvetica "Aol." And, well, that's it. [more inside]
posted by ardgedee on Nov 23, 2009 - 145 comments

Don't call it a comeback

This weekend, at a pizza restaurant in the liberal suburb of Arlington, Virginia, more than 50 people attended the first event held by the National Council for a New America - which is intended to "be a dynamic, forward-looking organization that will amplify the common-sense and wisdom of our fellow citizens through a grassroots dialogue with Republican leaders." The speakers included former presidential candidate Mitt Romney and House Minority Whip Eric Cantor, who said, "This is not about messaging, this is not about branding. This is about trying to foster some discussion, because what's going on in Washington right now is not reflective of the mainstream of this country." [more inside]
posted by Joe Beese on May 4, 2009 - 136 comments

Lovely Package

Lovely Package: The leading source for the very best that package design has to offer.
posted by chunking express on Oct 30, 2008 - 28 comments

For a Prosperous Tomorrow

Anarkon is a corporate collective comprised of the nations most innovative and forward thinking businesses, known internally as Affiliates. Our primary objective is to sell a long overdue revolution to the American public through an innovative branding and advertising campaign which will benefit today’s large corporations, the American economy and the consumer alike.
posted by streetdreams on Sep 16, 2008 - 29 comments

Product Placement Banned in U.K.

Product Placement Banned in U.K. Minister says it 'contaminates programs'.
posted by jeremy b on Jun 13, 2008 - 44 comments

Christvertising

We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
posted by dhammond on Mar 16, 2008 - 51 comments

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