How the Brain Reveals Why We Buy. "Most of us know that branding palpably influences our choices and shopping habits, but researchers suspect that branding can also fundamentally change the way we comprehend sense impressions.
At least that is the obvious conclusion to be drawn from the only (so far) classic study in neuromarketing, a fascinating study of what can be called the Pepsi paradox. "
[more inside]
posted by marienbad
on Feb 3, 2012 -
23 comments
"
Gridiron League is a collection of idealized NFL insignias that pay tribute to each team's history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the
Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league's founding principles through the symbols that we, as football fans, identify with most."
[more inside]
posted by Doleful Creature
on Jan 25, 2012 -
45 comments
Two and a half years ago, we explored
the early history of Cartoon Network... but it wasn't the only player in the youth television game.
As a matter of fact,
Fred Seibert -- the man responsible for the most inventive projects discussed in that post -- first stretched his creative legs at the network's
truly venerable forerunner:
Nickelodeon.
Founded as Pinwheel, a six-hour block on Warner Cable's innovative
QUBE system, this humble channel struggled for years before Seibert's innovative branding work transformed it into a national icon and capstone of a media empire.
Much has changed since then, from the mascots and game shows to
the versatile orange "splat." But starting tonight in response to popular demand, the network is
looking back with
a summer programming block dedicated to the greatest hits of the 1990s, including
Hey Arnold!, Rocko's Modern Life, The Adventures of Pete & Pete, The Ren & Stimpy Show, Double Dare, Are You Afraid of the Dark?, Legends of the Hidden Temple, and
All That.
To celebrate, look inside for the complete story of the early days of the network that incensed the religious right, brought doo-wop to television, and slimed a million fans -- the golden age of Nickelodeon.
(warning: monster post inside) [more inside]
posted by Rhaomi
on Jul 25, 2011 -
116 comments
*Santa* is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well. Santa winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness. It begins with the Hiss of Power and ends with the Ah of Surprise. *Santa* is.
posted by creeky
on Dec 16, 2010 -
18 comments
Remember AOL Time Warner, the poster child of dotcom corporate hubris? It's still around, if only for a few more days. On December 9, the current media megacorp will fraction off former computer network behemoth AOL as a web portal firm and online brand. And what will that brand be? It will be a stock photo superimposed with
a white Helvetica "Aol." And, well,
that's it.
[more inside]
posted by ardgedee
on Nov 23, 2009 -
145 comments
Anarkon is a corporate collective comprised of the nations most innovative and forward thinking businesses, known internally as Affiliates. Our primary objective is to sell a long overdue revolution to the American public through an innovative branding and advertising campaign which will benefit today’s large corporations, the American economy and the consumer alike.
posted by streetdreams
on Sep 16, 2008 -
29 comments
GamerDad, a site which has been around since 2003 (and is a registered trademark), has been a source of amusement and reviews for parents who play games, and parents who want to know what their kids are playing. Microsoft decided that they liked the name so much,
they would steal it. But at least they had the courtesy to
admit they knew about GamerDad before they stole the name.
posted by dejah420
on Oct 19, 2006 -
19 comments
Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But
Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes
how they do it and
who they’ve done it for. Igor’s
naming taxonomy charts for various products (including one for the
company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like
Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was
a bad idea. And don’t miss Igor’s two blogs (metablogged
here):
Snark Hunting, “all about naming and branding in popular culture” and
Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek
naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
posted by beagle
on Sep 7, 2006 -
25 comments
" Jim's ghost was in my ear, and I felt terrible". Like all top classic-rock franchises, The Doors can exploit a lucrative afterlife in television commercials. Offers keep coming in, such as the $15 million dangled by Cadillac last year to lease the song "Break On Through (to the Other Side)" to hawk its luxury SUVs. To the surprise of the corporation and the chagrin of his former bandmates, drummer John Densmore vetoed the idea. He said he did the same when Apple Computer called with a $4-million offer, and every time "some deodorant company wants to use 'Light My Fire.' "
posted by PenguinBukkake
on Oct 5, 2005 -
119 comments
This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.
posted by angry modem
on Aug 12, 2005 -
79 comments
Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics
announced their first
new logo in
29 years. Why?
Ask DC's President Paul Levitz:
"The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but
Senior VP and Creative Director Richard Bruning has a more practical explanation:
"[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic
Milton Glaser logo?
posted by grabbingsand
on May 12, 2005 -
33 comments
Why al-Qaeda is winning As nihilistic as it may be, al-Qaeda, from a business point of view, is a major success: three years after September 11, it is a global brand and a global movement. The Middle East, in this scenario, is just a regional base station. This global brand does not have much to do with Islam. But it has everything to do with the globalization of anti-imperialism. And the empire, whatever its definition, has its center in Washington. Bin Laden is laughing: Bush's crusade has legitimized an obscure sect as a worldwide symbol of political revolt. How could bin Laden not vote for Bush?
posted by rdone
on Sep 13, 2004 -
20 comments
Consumers send 'warning sign' to US brands Tom Miller, the managing director of NOP World, said worsening attitudes to the county's products could damage US business.
"It's not like there's a massive boycott," said Miller. "Instead, it seems to be an erosion of support. It's not falling off the face of the earth, but it is clearly a warning sign for brands."
posted by Rastafari
on Jun 6, 2004 -
27 comments
Designs on the White House --
an online design contest, judged by designers, celebrities, and activists. Winning designs will be available for resale on T-shirts and other products, and all proceeds after expenses will benefit the John Kerry Presidential campaign. Impressive list of judges, including (so far) Milton Glaser, Chip Kidd, Ed Schlossberg, Atrios, and Tom Tomorrow. Designs will be online throughout May, with your votes determining the finalists. (Kerry's
official shirts are lacking, imho)
Maybe campaign memorabilia always has been?
posted by amberglow
on Apr 22, 2004 -
9 comments
