Product Placement Banned in U.K. Minister says it 'contaminates programs'.
posted on Jun 13, 2008 - View this thread

We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
posted on Mar 16, 2008 - View this thread

MakeMyLogoBigger Cream is a clinically proven formula which embiggens your logo, gets rid of annoying whitespace, adds SEO magic crystals and reams of powerful marketing text! See Also.
posted on Oct 30, 2007 - View this thread

Airline Branding Weblog. Can you say "Awesome"?
posted on Oct 19, 2007 - View this thread

Lest we think the London Olympics are unique in their remarkable bad taste, oddee.com brings us some of the most unfortunate logos ever.
posted on Jun 8, 2007 - View this thread

Idiocratic Design. A look at the signs and logos that litter the world in Idiocracy.
posted on Feb 28, 2007 - View this thread

GamerDad, a site which has been around since 2003 (and is a registered trademark), has been a source of amusement and reviews for parents who play games, and parents who want to know what their kids are playing. Microsoft decided that they liked the name so much, they would steal it. But at least they had the courtesy to admit they knew about GamerDad before they stole the name.
posted on Oct 19, 2006 - View this thread

Monday quiz fun. Can you spot the incorrect logos?
posted on Oct 16, 2006 - View this thread

Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes how they do it and who they’ve done it for. Igor’s naming taxonomy charts for various products (including one for the company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was a bad idea. And don’t miss Igor’s two blogs (metablogged here): Snark Hunting, “all about naming and branding in popular culture” and Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
posted on Sep 7, 2006 - View this thread

"Brands are an important influence on our lives. They are central to free markets and democratic societies. They represent free choice. They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands can even embody the spirit of many nations, if not the spirit of an age. Most importantly, strong brands bestow value far beyond the performance of the products themselves. Brands that do this possess an idea worthy of consumer loyalty. The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner."
posted on Jun 5, 2006 - View this thread

" Jim's ghost was in my ear, and I felt terrible". Like all top classic-rock franchises, The Doors can exploit a lucrative afterlife in television commercials. Offers keep coming in, such as the $15 million dangled by Cadillac last year to lease the song "Break On Through (to the Other Side)" to hawk its luxury SUVs. To the surprise of the corporation and the chagrin of his former bandmates, drummer John Densmore vetoed the idea. He said he did the same when Apple Computer called with a $4-million offer, and every time "some deodorant company wants to use 'Light My Fire.' "
posted on Oct 5, 2005 - View this thread

This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.
posted on Aug 12, 2005 - View this thread

No logos project. Delete!, fettered capitalism in Vienna.
posted on Aug 10, 2005 - View this thread

Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics announced their first new logo in 29 years. Why? Ask DC's President Paul Levitz: "The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but Senior VP and Creative Director Richard Bruning has a more practical explanation: "[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic Milton Glaser logo?
posted on May 12, 2005 - View this thread

Nike doesn't want poor people to buy its shoes. Funny, you'd think K-Mart and Nike would have a lot in common.
posted on May 7, 2005 - View this thread

The New Pitch
posted on Mar 22, 2005 - View this thread

Why al-Qaeda is winning As nihilistic as it may be, al-Qaeda, from a business point of view, is a major success: three years after September 11, it is a global brand and a global movement. The Middle East, in this scenario, is just a regional base station. This global brand does not have much to do with Islam. But it has everything to do with the globalization of anti-imperialism. And the empire, whatever its definition, has its center in Washington. Bin Laden is laughing: Bush's crusade has legitimized an obscure sect as a worldwide symbol of political revolt. How could bin Laden not vote for Bush?
posted on Sep 13, 2004 - View this thread

An overview of Athens' branded olympic experience. Considering how many brand geeks we've got, I thought this link to a style overview from the Athens Olympic Committee would be of some interest.
posted on Aug 12, 2004 - View this thread

Consumers send 'warning sign' to US brands Tom Miller, the managing director of NOP World, said worsening attitudes to the county's products could damage US business. "It's not like there's a massive boycott," said Miller. "Instead, it seems to be an erosion of support. It's not falling off the face of the earth, but it is clearly a warning sign for brands."
posted on Jun 6, 2004 - View this thread

These bodies are FREE, so get one NOW!: Advertising and Branding in Social Virtual Worlds. [abstract / PDF]. Related to this thread.
posted on May 17, 2004 - View this thread

Designs on the White House -- an online design contest, judged by designers, celebrities, and activists. Winning designs will be available for resale on T-shirts and other products, and all proceeds after expenses will benefit the John Kerry Presidential campaign. Impressive list of judges, including (so far) Milton Glaser, Chip Kidd, Ed Schlossberg, Atrios, and Tom Tomorrow. Designs will be online throughout May, with your votes determining the finalists. (Kerry's official shirts are lacking, imho) Maybe campaign memorabilia always has been?
posted on Apr 22, 2004 - View this thread

Old Brands Never Die; They're Just Waiting For Someone To Wake Them Up: With the Nostalgia and Retro boom playing off the increasing number of niche markets made possible by the Web, it's time to start desperately plugging those favourite, time-honoured brands which "they" unforgivably stopped making, leaving their loyal fans in the lurch. What would you bring back, given half a chance? (I'll weigh in with Sobranie Black Russian cigarettes; the original Volkswagen Beetle; the Oldsmobile or, definitely, the Olympia manual Monica typewriter.)
posted on Jan 27, 2004 - View this thread

British bachelors beware. Rachel Greenwald knows how to find a husband using the techniques of Harvard Business School, and she's bringing her methods to the UK. But it's not easy: she advocates careful 'packaging', putting 10 to 20% of total income into a separate 'find a husband' bank account, cancelling newspaper subscriptions so they can be read in public and getting a third party to contact unsuccessful dates for feedback. There's one change for the UK though: here it's aimed at over-30s instead of the over-35s. I always thought "the Rules" were too spontaneous.
posted on Sep 30, 2003 - View this thread

Verisign modifies the infrastructure of the net to point back to themselves. Verisign has rigged all .com and .net mistyped domains to reroute to their branded search page. This makes them effectively the biggest cybersquatter on the net, and will make it impossible for most spam filters at the network level to operate as well as seriously complicating the lives of network administrators everywhere.
posted on Sep 15, 2003 - View this thread

Unbrand America
In the coming months a black spot will pop up everywhere...on store windows and newspaper boxes, on gas pumps and supermarket shelves. Open a magazine or newspaper - it's there. It's on TV. It stains the logos and smears the nerve centers of the world's biggest corporations.
posted on Jun 11, 2003 - View this thread

A brand new tobacco company was officially incorporated in Virginia on March 19, 2003. Discover what makes this company different, read a message from their CEO, learn from their modern corporate philosophy, and check out all the media buzz.
posted on Apr 18, 2003 - View this thread

American Brandstand tracks mentions of consumer brands in songs in the Billboard Hot 100. It's interesting to see which products get mentioned the most; Mercedes is currently on top with 29 mentions so far in 2003. (This week, 50 Cent, Jay-Z, and Li'l Kim all give props to the Benz.) Burberry and Puma round out the top three. Question: is this typically admiration of the product, projecting an image, or product placement? (Via Slate.)
posted on Apr 4, 2003 - View this thread

UPS revamps Its logo and branding. The unveiling occurred a week ago. Say goodbye to the classic Paul Rand logo, and hello to yet another 'swoop'!
posted on Apr 4, 2003 - View this thread

Operation Pretentious Platitude One of the awful aspects of "Operation Iraqi Freedom" is having to listen to this name used without irony.

"It all comes down to branding" ... "Don't waste a public relations opportunity -- remember that the operation name is the first bullet in the war of images." "Churchill ... warned specifically against using words that imply an "overconfident sentiment." He knew as well as anyone how history delights in throwing unforeseen ironies our way." Here's a list of mostly recent real names.

But how about "Operation Rouge-wearing Caliph"? "Operation Evangelical Fatwa"? "Operation Expect No Mercy From Our Privet Bush"? "Operation Overpriced Cannon"? "Operation Irate Economy"? "Operation International-law-ignoring Manticore"?. Try for yourself. (Here's how it's done).
posted on Mar 22, 2003 - View this thread

Takes the phrase "Get a Life" to a new level. Those masterminds of marketing, those night rocking, day partying satanic minions, KISS, have achieved the ultimate score in product merchandising. That's right, it's your very own KISS coffin, and while you might think "What's the point?", keep in mind that before you shuffle off this mortal coil, it doubles as a beer cooler.
posted on Feb 20, 2003 - View this thread

Brainwashed? Moi? Does this make you uncomfortable too? Imagine it was The Wall Street Journal's or The Daily Telegraph's logo stamped on your forehead instead of The Guardian's. Or all three. We are what we read, but perhaps wide reading is a thing of the past. Beneath the po-mo jokiness, crude branding seems to have reached the normally label-resistant Left. This is particularly true in the case of The Guardian, the indispensable journal of reference for British students and teachers. How many of us nowadays make a point of reading at least two politically divergent newspapers?
posted on Feb 10, 2003 - View this thread

Beyond Benetton and Betty Crocker: This Boston Globe article suggests a new age of multicultural marketing is upon us, with ethnically cagey Vin Diesel at the forefront. Instead of "United Nations"-style ads in which each actor is selected to represent a different group, the new style is towards ambiguity, as in the nonspecifically "ethnic" Barbies, or more casual, offhanded reference to race, as in the "Whassup?" Budweiser ads. Does this new "color-blindness" say anything about real social change, or is it just trendy hucksterism? Meanwhile, some very tired sexist chestnuts continue to appear in ads: despite her full time job and gleaming SUV, Mom still relies on classic brands to keep house and make dinner, still solely her responsibilities in TV-land. What gives?
posted on Jan 13, 2003 - View this thread

Orbitz Marketing head says Pop-ups are Great! Yes, I got this from Fark, but it is still worth a look. The article includes the marketer's e-mail address. Let him know what you think about his ads!
posted on Nov 19, 2002 - View this thread

Brawny Man Finalists In the most tremendously important link of the day, the time has come for the public to select who will be the one and only Brawny man. The field has been narrowed down to several finalists. Which one will it be? Whose pecs will reign supreme?
posted on Oct 14, 2002 - View this thread

KPMG Consulting is now BearingPoint "Employees briefly rallied behind the chief executive's surname, Blazer, but that's also the name of a Chevrolet sport-utility vehicle. The name BearingPoint is based on navigational terms that signify 'setting a direction to an end point,' the company said." It seems like this one's going to last a bit longer than Monday did.
posted on Oct 3, 2002 - View this thread

Brand USA Naomi ('No Logo') Klein on Charlotte Beers' work to manage the US 'brand'. Sitting outside the US, a lot of what Klein says about external perception of the 'brand' (and of Beers' actions) seems quite believable to me, but I'd be interested in hearing an insider view.
Klein's assertion that "...America's problem is not with its brand-- which could scarcely be stronger--but with its product" seems relatively solid, and if it is, it seems that Ms Beers' mission is all-but-impossible, or at the very least misdirected.
That said, the thrust of Klein's argument is the assertion that the US's values are basically incompatible with the whole idea of branding, and I'd suggest that the same could be said of many countries. I suppose the point here is that this specific exercise is rooted in the US's positioning of itself in the world at this point in time.
[Via abraxas]
posted on Mar 18, 2002 - View this thread

So much for name recognition. Mighty Big TV, a fairly well-known site that's been mentioned in print media and numerous other outlets, has inexplicably changed it's name to Television Without Pity. Of course, the dynamic aspect of the web allows for such things, but is it wise? If "Campbell's Soup" became "Spud's Chicken Noodle Concoction" tomorrow, would you still buy it without batting an eye? Would it matter if MetaFilter became "Matt's Pancake Heaven?"
posted on Feb 4, 2002 - View this thread

Eighties' design guru goes all Naomi Klein on us. Deeply impassioned screed from Neville Brody, original designer of the UK style'n'music magazine the Face, on the responsibility of designers (and creatives in general) in an age of extreme economic inequality. From a very interesting conference a few months ago called Superhumanism.
posted on Jan 29, 2002 - View this thread

Sign of the Apocalypse: MTV Announces Line of PCs "Equipped With All the College Props" Uh, ...a beer funnel and a Dave Matthews cd? What else can we add to it? Is VH-1 going to do this?
posted on Jan 9, 2002 - View this thread

Philip Morris changing name to...Altria? According to this SF Chronicle story, Philip Morris is trying to distance itself from tobacco by changing its name to Altria Group. Rumor has it the name is short for "Alternate Reality," which is where PM executives think they're living. (link via NextDraft.)
posted on Nov 16, 2001 - View this thread

BBC 2 are axing their current channel idents One of the pleasures of this UKtv channel is seeing how they'll be banging, crashing or stretching that little number two. Is this a revolutionary development or just another example of meddling from a channel which is having trouble finding an identity within the UK's multi-channel future?
posted on Nov 14, 2001 - View this thread

More tragicomic WTC news. Apparently, the Port Authority of New York and New Jersey had a pending trademark patent on the official logo for the WTC commercial district. The logo was Published for Opposition, in which third parties could oppose the patent filing. If gone unopposed, the logo would then be granted the patent. ...Note the status date.
posted on Sep 24, 2001 - View this thread

Natural Traveler quotes David Hubler of Potomac Tech Journal talking about the media. Sorry I couldn't find the article in the original magazine. He says he's peturbed media labeling the WTC event. On Tuesday, from a friend's lower east side apartment, admittedly in shock, I thought the media took the title America Attacked with naked clarity. The media, in its job of broadcasting uses devices as titles and eye witnesses and all obvious whatnot and often does so with bad taste. Not to over praise the media, but that morning I couldn't have thought of a better title. In another difference of opinion, David Huber thought the sunshine was a symbol of New York going on. Triumphant, if you will. And it was some of the most beautiful weather we ever get here. But I thought it was vulgur. The scenery for the wrong show. Perhaps again something naked, exposed. I'm finding that my response to this event is symbolism exploding everywhere.
posted on Sep 17, 2001 - View this thread

Instant Design at the touch of a button More good news for designers -- not only has the ad market bottomed out, now this software from move design spits out instant layouts. Just add the text you want, choose the style, and hit Ctrl-G. The results are surprisingly tasteful. Is this the end of design as we know it, or just a toy for generating new ideas? Would you like fries with that?
posted on Sep 10, 2001 - View this thread

The Economist says "Brands are good for you." "They not only simplify choices and guarantee quality, but they add fun and interest." You need a subscription to read the cover article (natch), but the cover that appropriates Naomi Klein's book title is at the link, and there is a companion article you can read. Here's her response. Are there people who genuinely think that "we" are in charge of the brands? Is this the new corporate line--"Can't we all just get along?"
posted on Sep 9, 2001 - View this thread

any movement you can dish out. if you look underground, chances are cool hunters will stop you in your tracks and ask to take your picture and learn about your ways. it sure feels good to be recognized. where do they go with your picture, you'd wonder, i mean you never hear from them again. turns out these guys turn around and sell your image to corporations who turn around and mass market it. so much for cool.
posted on May 2, 2001 - View this thread

How you say Duking it out with Accenture for the title of most disagreeable computer-generated faux-English corporate nomenclature de la semaine, a company with the perfectly good name Productivity Works has gone and screwed it up by renaming itself isSound. "Because the future is listening," the homepage tells us. What it's listening to is all of us stammering to pronounce an unnatural string of letters. In related news, despite admitting it still works, isSound isShitcanning itsScreenReader, pwWebSpeak.
posted on Jan 3, 2001 - View this thread

Does the Star Trek Coffee pose a threat to Starbucks?
posted on May 15, 2000 - View this thread

Google appears to be telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?
posted on May 2, 2000 - View this thread

SBC + BellSouth Any Latin experts out there? We need a funny name for this mess too.
posted on Apr 5, 2000 - View this thread