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posted by deern the headlice on Oct 30, 2007 - 21 comments

Airline Branding Weblog. Can you say "Awesome"?
posted by riffola on Oct 19, 2007 - 24 comments

Lest we think the London Olympics are unique in their remarkable bad taste, oddee.com brings us some of the most unfortunate logos ever.
posted by alms on Jun 8, 2007 - 13 comments

This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.
posted by angry modem on Aug 12, 2005 - 79 comments

Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics announced their first new logo in 29 years. Why? Ask DC's President Paul Levitz: "The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but Senior VP and Creative Director Richard Bruning has a more practical explanation: "[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic Milton Glaser logo?
posted by grabbingsand on May 12, 2005 - 33 comments

BBC 2 are axing their current channel idents One of the pleasures of this UKtv channel is seeing how they'll be banging, crashing or stretching that little number two. Is this a revolutionary development or just another example of meddling from a channel which is having trouble finding an identity within the UK's multi-channel future?
posted by feelinglistless on Nov 14, 2001 - 17 comments

More tragicomic WTC news. Apparently, the Port Authority of New York and New Jersey had a pending trademark patent on the official logo for the WTC commercial district. The logo was Published for Opposition, in which third parties could oppose the patent filing. If gone unopposed, the logo would then be granted the patent. ...Note the status date.
posted by Down10 on Sep 24, 2001 - 9 comments

Google appears to be telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?
posted by jkottke on May 2, 2000 - 22 comments

Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface? Motter Tektura
posted by grant on Dec 31, 1999 - 1 comment