MetaFilter posts tagged with branding and logo

Meet the new Aol. It's not your mom's AOL. Wait, maybe it is.

ardgedee — Mon, 23 Nov 2009 18:56:57 -0800

Remember AOL Time Warner, the poster child of dotcom corporate hubris? It's still around, if only for a few more days. On December 9, the current media megacorp will fraction off former computer network behemoth AOL as a web portal firm and online brand. And what will that brand be? It will be a stock photo superimposed with a white Helvetica "Aol." And, well, that's it. So when you think AOL, think getting kicked in the face and the back of the head at the same time and participate in the Aol. IPO.

MakeMyLogoBigger Cream

deern the headlice — Tue, 30 Oct 2007 15:06:15 -0800

MakeMyLogoBigger Cream is a clinically proven formula which embiggens your logo, gets rid of annoying whitespace, adds SEO magic crystals and reams of powerful marketing text! See Also.

Airline Branding Weblog

riffola — Fri, 19 Oct 2007 22:09:01 -0800

Airline Branding Weblog. Can you say "Awesome"?

Is that a logo in your pocket, or are you just happy to see me?

alms — Fri, 08 Jun 2007 18:56:10 -0800

Lest we think the London Olympics are unique in their remarkable bad taste, oddee.com brings us some of the most unfortunate logos ever.

Click any of the links above for errors in grammer.

angry modem — Fri, 12 Aug 2005 09:29:01 -0800

This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.

Faster than a speeding ... spin?!?

grabbingsand — Thu, 12 May 2005 07:04:45 -0800

Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics announced their first new logo in 29 years. Why? Ask DC's President Paul Levitz: "The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but Senior VP and Creative Director Richard Bruning has a more practical explanation: "[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic Milton Glaser logo?

feelinglistless — Wed, 14 Nov 2001 15:49:08 -0800

BBC 2 are axing their current channel idents One of the pleasures of this UKtv channel is seeing how they'll be banging, crashing or stretching that little number two. Is this a revolutionary development or just another example of meddling from a channel which is having trouble finding an identity within the UK's multi-channel future?

Down10 — Mon, 24 Sep 2001 19:24:12 -0800

More tragicomic WTC news. Apparently, the Port Authority of New York and New Jersey had a pending trademark patent on the official logo for the WTC commercial district. The logo was Published for Opposition, in which third parties could oppose the patent filing. If gone unopposed, the logo would then be granted the patent. ...Note the status date.

jkottke — Tue, 02 May 2000 07:45:07 -0800

Google appears to be telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?

grant — Fri, 31 Dec 1999 10:10:48 -0800

Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface? Motter Tektura