4 posts tagged with branding and tv. (View popular tags)
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Two and a half years ago, we explored the early history of Cartoon Network... but it wasn't the only player in the youth television game. As a matter of fact, Fred Seibert -- the man responsible for the most inventive projects discussed in that post -- first stretched his creative legs at the network's truly venerable forerunner: Nickelodeon. Founded as Pinwheel, a six-hour block on Warner Cable's innovative QUBE system, this humble channel struggled for years before Seibert's innovative branding work transformed it into a national icon and capstone of a media empire. Much has changed since then, from the mascots and game shows to the versatile orange "splat." But starting tonight in response to popular demand, the network is looking back with a summer programming block dedicated to the greatest hits of the 1990s, including Hey Arnold!, Rocko's Modern Life, The Adventures of Pete & Pete, The Ren & Stimpy Show, Double Dare, Are You Afraid of the Dark?, Legends of the Hidden Temple, and All That. To celebrate, look inside for the complete story of the early days of the network that incensed the religious right, brought doo-wop to television, and slimed a million fans -- the golden age of Nickelodeon. (warning: monster post inside) [more inside]
posted by Rhaomi on Jul 25, 2011 - 116 comments

Product Placement Banned in U.K. Minister says it 'contaminates programs'.
posted by jeremy b on Jun 13, 2008 - 44 comments

So much for name recognition. Mighty Big TV, a fairly well-known site that's been mentioned in print media and numerous other outlets, has inexplicably changed it's name to Television Without Pity. Of course, the dynamic aspect of the web allows for such things, but is it wise? If "Campbell's Soup" became "Spud's Chicken Noodle Concoction" tomorrow, would you still buy it without batting an eye? Would it matter if MetaFilter became "Matt's Pancake Heaven?"
posted by crunchland on Feb 4, 2002 - 28 comments

BBC 2 are axing their current channel idents One of the pleasures of this UKtv channel is seeing how they'll be banging, crashing or stretching that little number two. Is this a revolutionary development or just another example of meddling from a channel which is having trouble finding an identity within the UK's multi-channel future?
posted by feelinglistless on Nov 14, 2001 - 17 comments

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