2 posts tagged with branding by MiguelCardoso.
Displaying 1 through 2 of 2.
Old Brands Never Die; They're Just Waiting For Someone To Wake Them Up: With the Nostalgia and Retro boom playing off the increasing number of niche markets made possible by the Web, it's time to start desperately plugging those favourite, time-honoured brands which "they" unforgivably stopped making, leaving their loyal fans in the lurch. What would you bring back, given half a chance? (I'll weigh in with Sobranie Black Russian cigarettes; the original Volkswagen Beetle; the Oldsmobile or, definitely, the Olympia manual Monica typewriter.)
posted by MiguelCardoso
on Jan 27, 2004 -
19 comments
Brainwashed? Moi? Does this make you uncomfortable too? Imagine it was The Wall Street Journal's or The Daily Telegraph's logo stamped on your forehead instead of The Guardian's. Or all three. We are what we read, but perhaps wide reading is a thing of the past. Beneath the po-mo jokiness, crude branding seems to have reached the normally label-resistant Left. This is particularly true in the case of The Guardian, the indispensable journal of reference for British students and teachers. How many of us nowadays make a point of reading at least two politically divergent newspapers?
posted by MiguelCardoso
on Feb 10, 2003 -
58 comments