MetaFilter posts tagged with branding

Don't call it a comeback

Joe Beese — Mon, 04 May 2009 13:32:49 -0800

This weekend, at a pizza restaurant in the liberal suburb of Arlington, Virginia, more than 50 people attended the first event held by the National Council for a New America - which is intended to "be a dynamic, forward-looking organization that will amplify the common-sense and wisdom of our fellow citizens through a grassroots dialogue with Republican leaders." The speakers included former presidential candidate Mitt Romney and House Minority Whip Eric Cantor, who said, "This is not about messaging, this is not about branding. This is about trying to foster some discussion, because what's going on in Washington right now is not reflective of the mainstream of this country." Also speaking was former Florida Governor Jeb Bush, who said, "So our ideas need to be forward looking and relevant. I felt like there was a lot of nostalgia and the good old days in the [Republican] messaging. I mean, it's great, but it doesn't draw people toward your cause." Conservative blog RedState comments, "Until something actually happens with this effort, I am going to have to say no, there is no value in not giving it a chance." [Sarah Palin has not yet responded to her invitation to join.]

Lovely Package

chunking express — Thu, 30 Oct 2008 11:39:42 -0800

Lovely Package: The leading source for the very best that package design has to offer.

For a Prosperous Tomorrow

streetdreams — Tue, 16 Sep 2008 21:15:37 -0800

Anarkon is a corporate collective comprised of the nations most innovative and forward thinking businesses, known internally as Affiliates. Our primary objective is to sell a long overdue revolution to the American public through an innovative branding and advertising campaign which will benefit today’s large corporations, the American economy and the consumer alike.

Product Placement Banned in U.K.

jeremy b — Fri, 13 Jun 2008 10:26:32 -0800

Product Placement Banned in U.K. Minister says it 'contaminates programs'.

Christvertising

dhammond — Sun, 16 Mar 2008 01:32:57 -0800

We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.

MakeMyLogoBigger Cream

deern the headlice — Tue, 30 Oct 2007 15:06:15 -0800

MakeMyLogoBigger Cream is a clinically proven formula which embiggens your logo, gets rid of annoying whitespace, adds SEO magic crystals and reams of powerful marketing text! See Also.

Airline Branding Weblog

riffola — Fri, 19 Oct 2007 22:09:01 -0800

Airline Branding Weblog. Can you say "Awesome"?

Is that a logo in your pocket, or are you just happy to see me?

alms — Fri, 08 Jun 2007 18:56:10 -0800

Lest we think the London Olympics are unique in their remarkable bad taste, oddee.com brings us some of the most unfortunate logos ever.

Idiocratic Design

chunking express — Wed, 28 Feb 2007 06:52:30 -0800

Idiocratic Design. A look at the signs and logos that litter the world in Idiocracy.

MS Steals GamerDad's name, popping children's balloons next on To Do list

dejah420 — Thu, 19 Oct 2006 22:41:37 -0800

GamerDad, a site which has been around since 2003 (and is a registered trademark), has been a source of amusement and reviews for parents who play games, and parents who want to know what their kids are playing. Microsoft decided that they liked the name so much, they would steal it. But at least they had the courtesy to admit they knew about GamerDad before they stole the name.

Logos make me blue.

Oriole Adams — Mon, 16 Oct 2006 05:59:43 -0800

Monday quiz fun. Can you spot the incorrect logos?

What's in a name?

beagle — Thu, 07 Sep 2006 14:43:19 -0800

Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes how they do it and who they’ve done it for. Igor’s naming taxonomy charts for various products (including one for the company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was a bad idea. And don’t miss Igor’s two blogs (metablogged here): Snark Hunting, “all about naming and branding in popular culture” and Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.

I buy adidas and don't know why.

j-urb — Mon, 05 Jun 2006 22:53:57 -0800

"Brands are an important influence on our lives. They are central to free markets and democratic societies. They represent free choice. They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands can even embody the spirit of many nations, if not the spirit of an age. Most importantly, strong brands bestow value far beyond the performance of the products themselves. Brands that do this possess an idea worthy of consumer loyalty. The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner."

"Come on baby, buy my SUV"

PenguinBukkake — Wed, 05 Oct 2005 10:35:30 -0800

" Jim's ghost was in my ear, and I felt terrible". Like all top classic-rock franchises, The Doors can exploit a lucrative afterlife in television commercials. Offers keep coming in, such as the $15 million dangled by Cadillac last year to lease the song "Break On Through (to the Other Side)" to hawk its luxury SUVs. To the surprise of the corporation and the chagrin of his former bandmates, drummer John Densmore vetoed the idea. He said he did the same when Apple Computer called with a $4-million offer, and every time "some deodorant company wants to use 'Light My Fire.' "

Click any of the links above for errors in grammer.

angry modem — Fri, 12 Aug 2005 09:29:01 -0800

This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.

Yellow is the new black.

fatllama — Wed, 10 Aug 2005 14:28:59 -0800

No logos project. Delete!, fettered capitalism in Vienna.

Faster than a speeding ... spin?!?

grabbingsand — Thu, 12 May 2005 07:04:45 -0800

Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics announced their first new logo in 29 years. Why? Ask DC's President Paul Levitz: "The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but Senior VP and Creative Director Richard Bruning has a more practical explanation: "[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic Milton Glaser logo?

Image is everything

mrgrimm — Sat, 07 May 2005 11:15:00 -0800

Nike doesn't want poor people to buy its shoes. Funny, you'd think K-Mart and Nike would have a lot in common.

MetaMarketing

Gyan — Tue, 22 Mar 2005 01:45:01 -0800

The New Pitch

Pepe speaks

rdone — Mon, 13 Sep 2004 19:11:43 -0800

Why al-Qaeda is winning As nihilistic as it may be, al-Qaeda, from a business point of view, is a major success: three years after September 11, it is a global brand and a global movement. The Middle East, in this scenario, is just a regional base station. This global brand does not have much to do with Islam. But it has everything to do with the globalization of anti-imperialism. And the empire, whatever its definition, has its center in Washington. Bin Laden is laughing: Bush's crusade has legitimized an obscure sect as a worldwide symbol of political revolt. How could bin Laden not vote for Bush?

Branded Athens

silusGROK — Thu, 12 Aug 2004 08:35:03 -0800

An overview of Athens' branded olympic experience. Considering how many brand geeks we've got, I thought this link to a style overview from the Athens Olympic Committee would be of some interest.

American brands taking a hit in the new world order

Rastafari — Sun, 06 Jun 2004 21:19:57 -0800

Consumers send 'warning sign' to US brands Tom Miller, the managing director of NOP World, said worsening attitudes to the county's products could damage US business. "It's not like there's a massive boycott," said Miller. "Instead, it seems to be an erosion of support. It's not falling off the face of the earth, but it is clearly a warning sign for brands."

These bodies are FREE, so get one NOW!

signal — Mon, 17 May 2004 12:25:51 -0800

These bodies are FREE, so get one NOW!: Advertising and Branding in Social Virtual Worlds. [abstract / PDF]. Related to this thread.

Ma, ma, where's my pa? Designing a Kerry t-shirt--har, har, har

amberglow — Thu, 22 Apr 2004 20:02:46 -0800

Designs on the White House -- an online design contest, judged by designers, celebrities, and activists. Winning designs will be available for resale on T-shirts and other products, and all proceeds after expenses will benefit the John Kerry Presidential campaign. Impressive list of judges, including (so far) Milton Glaser, Chip Kidd, Ed Schlossberg, Atrios, and Tom Tomorrow. Designs will be online throughout May, with your votes determining the finalists. (Kerry's official shirts are lacking, imho) Maybe campaign memorabilia always has been?

Old Brands, Nostalgia And Remarketing

MiguelCardoso — Tue, 27 Jan 2004 23:26:19 -0800

Old Brands Never Die; They're Just Waiting For Someone To Wake Them Up: With the Nostalgia and Retro boom playing off the increasing number of niche markets made possible by the Web, it's time to start desperately plugging those favourite, time-honoured brands which "they" unforgivably stopped making, leaving their loyal fans in the lurch. What would you bring back, given half a chance? (I'll weigh in with Sobranie Black Russian cigarettes; the original Volkswagen Beetle; the Oldsmobile or, definitely, the Olympia manual Monica typewriter.)