Nolan Bushnell was a co-creator of Pong and Atari, and he also sold Atari arcade machines. When he noticed that he sold the arcade machines for $1,500 to $2,000 but the new owners would earn twice that much in the life of the machines, he started thinking of how to make an arcade destination that wouldn't compete with his arcade machine clients. His solution: a pizza parlor, with an arcade for the kids and an pneumatic-powered animatronic coyote mascot to fool the parents it was restaurant with free entertainment. The coyote became a rat named Chuck, and what was code-named Coyote Pizza was briefly renamed Rick Rat's Pizza, but the marketing department thought the name wasn't such a great idea, and instead we got Chuck E. Cheese's Pizza Time Theater. [more inside]
The Inside Story Of Pong - On Nov. 29, 1972, a crude table-tennis arcade game in a garish orange cabinet was delivered to bars and pizza parlors around California, and a multi-billion-dollar industry was born. Here's how that happened, direct from the freaks and geeks who invented a culture and paved the way for today's tech moguls.