'It's optional if you want to remain anonymous, but what's the point anymore?' A new generation doesn't mind sharing every detail of their lives online. So familiar online companies increasingly don't bother letting you control privacy options from the start, and make it difficult to detach. Are the privacy-concerned folks mostly older individuals who don't see the benefits of connectedness? Or are the people who share just about everything lined up with a pro-corporate culture pushed by marketers? [more inside]
"A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt."
Trendwatching reports on "emerging consumer trends and related new business ideas." It is packed with ideas and links for new online business concepts that are currently emerging. The language is marketingpersonbuzzspeak, but the ideas (with supporting website examples) are fascinating.
Fill-in-the-blank press release Who is Customer TBD? “ ‘This is a must-have upgrade,’ said Customer TBD. ‘Adobe After Effects 5.0 has several new features that will allow me to quickly produce the kind of effects that I need to keep my videos fresh and interesting. I'm also looking forward to taking advantage of the new plug-ins.’ [Suggested quote for approval/attribution]”