Cable TV apps (aka 'TV Everywhere') are soaring in popularity, according to the Adobe Digital Index.
Last month, New York PBS affiliate WNET launched a subway ad campaign that promoted several fake but totally plausible reality shows, to poke fun at the state of Cable TV. To follow up on the successful campaign, yesterday, the network released 3 TV spots with a similar theme. (Kinda previously...)
Yesterday I had the dubious pleasure of watching Oprah’s Next Chapter: India on TLC. The name of the programme is pretty self-explanatory. And I’d already heard of her series, Oprah’s Next Chapter in the US where she “steps outside of the studio for enlightening conversations with newsmakers, celebrities, thought leaders and real-life families”. I’ve never been a great fan of Oprah’s – and the fact that she truly follows and believes everything that Deepak Chopra and Dr Phil say has nothing to do with it. I do think though, that she’s a good interviewer, she’s well-informed, an easy conversationalist and is well-travelled. But all that has changed after watching Oprah’s Next Chapter: India. Myopic, unaware, ignorant and gauche. This was Middle America at its best worst.
The Big Picture: Hollywood's creative talent wants to be on cable. 'A decade ago, a host of studios and specialty divisions were making and buying movies, but only a handful of cable and pay TV outlets commissioned original programming. But today there's a huge array of cable TV outlets making shows. In film, many specialty divisions have disappeared, and independents have merged, so the number of studio buyers has shrunk dramatically.' [more inside]
DogTV, a cable network for dogs, launched in San Diego this past Monday aimed at stay-at-home canines and their workaday owners who want to feel better about time apart. [more inside]
YouTube (Google) is spending $100 million dollars to create 25hrs a day of new original content. Intending to compete with cable TV, they'll have 100 "channels" with regular series and well-known talent. The channels are being developed "specifically for the digital age," which sounds like they're trying to create a new type of media, they compare it to the advent of cable television. There's a graveyard of ideas like this that failed, but maybe YouTube is different this time. First channels show up in a few weeks, most appear in 2012.
You can't have a cabletv box and live in a flooded area at the same time Unless you're ready to pay $300 for repairs. Corporate lack of clue ?! They didn't flood the place, but they must pay like they did it.