In 1924, the longest-running community festival in the United States, Las Fiestas de Santa Fe, got a bit weirder, thanks to the artist Will Shuster. That year, he found inspiration in the burning of Judas effigies, specifically the practice including firecrackers, performed by the Yaqui Indians of northwest Mexico (Google books preview) and he created Zozobra (meaning anxiety, worry in Spanish, nicknamed "Old Man Gloom" or "the gloomy one"). The burning effigy was joined by a fire spirit dancer around 1933, originally created by Jacques Cartier, formerly a ballet dancer in New York. [more inside]
Cartier has decided to celebrate its 165 years in business by taking two years to produce an incredible short film.