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jonp72 (2)

The Washing Machine That Ate My Sari: Mistakes in Cross-Cultural Design is a fascinating article about making cross-culturally sensitive products for the Indian market. The title refers to how the Whirlpool company's introduction of the World Washer into India proved to be a financial disaster, because a millimeter gap between the washer's agitator and its drum ended up shredding most traditional Indian clothing. You can also read about how the Indian preference for warm milk at breakfast turned Kellogg's corn flakes into a big flop in India.
posted by jonp72 on Jan 7, 2009 - 43 comments

In 1954, the producers of the radio show Sergeant Preston of the Yukon needed a gimmick to make sure its radio audience would watch the TV version of the show. Meanwhile, the show's sponsor, Quaker Oats, needed a follow-up to their ad campaign about how Quaker Puffed Wheat is shot out of guns. So Chicago adman, Bruce Baker (later the creator of Captain Crunch), dreamt up a wildly successful PR stunt for both Sgt. Preston of the Yukon and Quaker Oats by buying up one-inch plots of land in the Yukon (with legal assistance from future British Columbia senator George van Roggen) and giving away deeds to the land for free in copies of Quaker Oats cereal. (For a picture of the deed, click here and here) [more inside]
posted by jonp72 on Nov 15, 2007 - 14 comments