Is the rise of philanthropic fashionistas decked out in Red T-shirts and iPods really the best way to save a child dying of AIDS in Africa? One year into the "save the world by shopping" initiative championed by Bono, Steven Spielberg and Chris Rock, and the bill is right at $100 million - and so far, Red has only raised about $18 million. Nonprofit watchdogs worry about a backlash. Red's CEO replies, "this marketing would have been spent anyway, on other product lines. It never would have been (nor will it ever be) given to the Global Fund."
posted on Mar 6, 2007 - View this thread

(RED) is an initiative started by Bono and Bobby Shriver, to (Embrace) you in the fight against AIDS in Africa whenever you buy iconic red-colored products like the iPod, Amex card, Armani and others. A portion of the sales proceeds of each product goes to the Global Fund charity that gives away antiretroviral drugs to HIV infected people. Watch out for Bono painting the town red with/on Oprah today to mark its US release. Make friends with it on mySpace.
posted on Oct 13, 2006 - View this thread

Bonofilter: Yesterday, May 16, U2 front-man Bono was a guest "editor" for the UK newspaper The Independent. Called the "RED Edition," half of this issue's proceeds went "to help fight HIV and AIDS among women and children in Africa." Highlights included US Secretary of State Condoleeza Rice offering her take on "The Ten Best Musical Works" and an interview with Eddie Izzard on immigration in Europe. Is there a downside to celebrity editing, or is it a win-win-win for Bono, The Independent, and some people in need?
posted on May 17, 2006 - View this thread

davos 2006: Is Red the new blue? GAP, NIKE, American Express and Bono get together to save Africa from Aids. Bono, asked if he was being used by big business, replied that he was not a "cheap date."
posted on Jan 26, 2006 - View this thread

U2 vs. Negativland IPod "special edition". Totally Unauthorized, but your purchase will help Downhill Battle , and thus, will end the major label monopoly and build a better, fairer music industry. If you are not the high-bidder, you can always make your own by stopping here and here .
posted on Dec 1, 2004 - View this thread