is a branch of The Onion solely dedicated to lampooning the clickbait universe.
brings a new functionality to the 'joke twitter account' by retweeting click-baity headlines and spoiling them with well-under-140-character explanations:
...Sending text messages. RT @Upworthy: They could've waited till they got home. Doing it in a car is SO not OK.
...A piano. RT @HuffingtonPost: You won't believe what just washed up in the East River
...The article doesn't answer this. @alistdaily: How #Beyonce became a #marketing star
...Use 2005 as your baseline instead of 2014. RT @Slate: This one weird trick will help you cut carbon emissions overnight
...RT That's me! @jackshafer: New @ReutersOpinion: The guy who reads crap on the Web so you don’t have to
Ninety-two years ago, a 34-year-old Chicago man named Joseph Wozniak woke up missing one of his balls, which had been surgically removed by hoodlums.
As the Lawrence Journal-World had the story, he was on his way home from the bar when "four men leaped on him, put a bag over his head, and loaded him into an automobile." They then drugged him and stole one of his testicles, presumably "for an experiment in gland transplantation, perhaps for the purpose of rejuvenating some infirm or aged man." This is how the front page of the paper looked on Oct. 14, 1922. (SL: GAWKER EMPIRE)
Watching a curator crank out headlines is a bizarre experience, insofar as it’s almost indistinguishable from watching people toss out parodies of Upworthy headline styles—either way, the mind runs immediately to stock phrases like “you’ll never believe,” “you’d be wrong,” or “everything wrong with [topic] in one [piece of content].”
Nitsuh Abebe visits the Upworthy offices.
. "I give in to @HuffingtonPost click-bait so you don't have to." [more inside]