No clicky no more On Monday the finance Web site will stop providing "click through" rates to its advertising clients and will urge them to consider other ways of measuring the effectiveness of their online ads. In shifting the focus away from click-throughs, MarketWatch is trying to convince companies that their online ads work by building general brand awareness even when the consumer does not actually click the ad to get more information.
posted by keith on Jul 9, 2001 - 16 comments

geek girl beats out just sex - Ev analyses click through rates on ads at weblogs.com - "I did a little sifting through the banner ads and stats at weblogs.com. The average click-through rate for all 689 ads is 0.60%."
posted by rmw on Feb 23, 2001 - 9 comments